Communication

Is Social Media a Snow Job?

Is the hype about social media just another snow job? Or does social media really help achieve corporate and marketing goals?

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To Tweet or Not To Tweet

Before you jump on the Twitter bandwagon, realize that three tweets a day won’t cut it as a Twitter marketing strategy. A strong Twitter strategy requires on-going engagement and related human and financial resources to support your efforts and drive profitable results. Here are 10 Twitter tips that every company should consider.

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Etsy Sees PR Light Belatedly

Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.

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2011: Year of Social Media Integration [Research included]

Following social media’s tipping point in 2010, 2011 is the year of social media integration. Social media is NOT just marketing anymore! The top three social media programs are brand monitoring, staffing and training.  As a result, companies will be focused on social media ROI. [Research included.]

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12 Point Real-time PR Communications Checklist

There’s a firestorm brewing on the social media horizon and it’s heading for your company. Is your firm ready? Etsy, the online storefront for handmade crafts, wasn’t! To help you get your PR on track for real-time communications, here’s a 12 point checklist.

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Thoughts on Gabrielle Giffords and Social Media

The shooting of Congresswoman Gabrielle Giffords and the death of six others in Arizona is a real tragedy. In a social media connected world we’re accountable for the people around us, whether it’s those we know through real life relationships and encounters or through online engagement. Here are five lessons that we can take away from this incident so that we can make the world better in our own modest way.

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Do You Really Know How to Communicate? [Chart Included]

Communications is a critical component of marketing. An important key to effectively communicate with your target audience is to understand the direction in which messages are exchanged. Here are the three basic marketing communications (aka: marcom) directions. [Chart included.]

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Is Your Marketing for the Birds?

In honor of National Bird Day, here are ten social media marketing lessons that birds can teach us. Each has a literary reference to birds to guide you through it.

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