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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2C, B2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:
I’m often asked how I can crank out a column or more every day. The answer is simple: writing is a habit.
Like you, I wasn’t born with a pencil in one hand and a computer in the other. While I’ve wanted to be a writer since I was grade school, I never studied writing in university. But when one of my college friends got cancer, it made me think about my life and what I wanted to accomplish. I kept coming back to writing. Here are five tips to help you develop a writing habit.
Given their strong user experience, easy portability (read lightweight) and low price point, tablets are a hit with users. Introduced a year ago in the form of the Apple iPad, tablets are the fastest growing computing device to-date and their success has stolen market share from other forms of computers, especially netbooks. Roughly two-thirds of businesses are planning to add them to their staff in the next year. Here are 5 ways to use tablets to enhance your marketing communications.
While a strong network doesn’t ensure you won’t loose your job or you’ll get a new one by snapping your fingers, it does translate to having people who are willing to help you. This article gives you the one secret to building your network whether you’re in job search mode or not. There are also 5 tips to support your network painlessly.
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]