How To Look People In The Eye Digitally – Book Interview

How to Look People in the Eye Digitally - Book Cover

In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.

In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Through anecdotes from his own experiences as a busy, socially connected executive and single dad, plus examples from brands that are getting it right, Ted inspires new ways to build relationships online that truly grow and prosper.

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How to Make Powerful Speeches – Book Interview


Less than 1 in 4 Business people claim to have any confidence in public speaking. That’s the reason for this NEW book and The Reluctant Speakers Club where thousands of reluctant speakers have discovered how to transform their speech making abilities; helping them to inspire others with their ideas.

In this book, Founder of The Reluctant Speakers Club, Public Speaking Coach and author, Eamonn O’Brien helps you banish your fear of the podium forever. It will show you how to connect with audiences, construct credible arguments and give talks for maximum impact and persuasion.


How To Maximize Your Social Media Communications

Social Media Communications

To get the best results from your social media communications, you must understand how to use each of the 5 key types to effectively reach your target audience in a contextually relevant way on a regular basis to stay top of mind. Includes 10 actionable social media tips.

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5 Ways Content Marketing Communicates Including Social Media & Mobile


Content marketing and communication are intertwined since communication is any process by which information is exchanged. It can be non-verbal, oral or written. According to Wikipedia, communication requires a sender, a message, and an intended recipient, although the receiver need not be present or even aware of the sender’s intentions at the point he creates and sends the communication, allowing communications to cross vast distances in time and space. With expanded information consumption, snacking, time-shifting and concurrent usage, marketers must deliver content marketing via a variety of channels to ensure their message is received and consumed. Here are the five main communications channels to engage with prospects, customers and the public.

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What’s in Your Blog? [Chart]

How different blog types stack up

It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2CB2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:

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Writing Is a Habit


I’m often asked how I can crank out a column or more every day.  The answer is simple: writing is a habit.

Like you, I wasn’t born with a pencil in one hand and a computer in the other. While I’ve wanted to be a writer since I was grade school, I never studied writing in university. But when one of my college friends got cancer, it made me think about my life and what I wanted to accomplish. I kept coming back to writing. Here are five tips to help you develop a writing habit.

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Do Your Corporate Communications Miss the Mark?


Today’s corporate communications are complex. They’re no longer just broadcast messages from your organization to your customers and the public. Instead they’reone-to-many, one-to-one or many-to-many. These messages may be distributed via your internal media (such as your website, blog and print communications), third party media (such as television, newspapers and magazines) or user-generated media (such as social media networks). These exchanges may be created and disseminated by different departments and resources without centralized accountability.  As a result, your corporate communications may lack a unified perspective, voice and/or branding. Even worse, there may be areas where you’ve no coverage leaving your organization vulnerable in today’s 24/7 always-on world. Here’s a 15 point corporate communications checklist.

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Tablets: Not for Consumers Only [Chart]


Given their strong user experience, easy portability (read lightweight) and low price point, tablets are a hit with users. Introduced a year ago in the form of the Apple iPad, tablets are the fastest growing computing device to-date and their success has stolen market share from other forms of computers, especially netbooks. Roughly two-thirds of businesses are planning to add them to their staff in the next year. Here are 5 ways to use tablets to enhance your marketing communications.

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Where Does Public Relations Fit in Your Company?

Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an organization’s message(s) to its diverse publics. Among public relations many audiences are customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, government regulators, legislators and the public.  To complicate their role, PR professionals are in chare of providing a variety of communications services that an organization may either fill internally or outsource to contractors. Because these communications involve content creation, they can have a big impact on a business’s search optimization efforts.

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Pimp My Tweet

Many businesses view Twitter as a one-to-many broadcast platform Despite this, tweets, as a form of social media communication, aren’t about you or your firm! While Twitter communications exchanges at their core, these discussions are about adding to the social media community, not pushing your latest marketing promotion. Here are ten guidelines to help you get your Twitter promotion on track.

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