Branding

Sticky Branding – Book Interview

Sticky_Branding

Sticky Brands exist in almost every industry.

Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.

But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.

Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Read Heidi Cohen’s interview with author Jeremy Miller.

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Zombie Loyalists – Book Review

Zombie Loyalists

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

Read Heidi Cohen’s review of Zombie Loyalists.

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5 Small Business Branding Tactics You Can Use

Small Business Branding Tactics

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.

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Is Your Brand In Shape For The Summer?

15 Summer Branding Tips

Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.

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5 Small Business Branding Guidelines

Small business brand big opportunity

Here are 5 small business branding guidelines help make your brand look bigger than it is as well as 3 reasons to use small business branding.

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With Great Content Come Great Brands

Content Quality

Want to create content that’s a centerpiece of your brand? Apple’s 1984 Super Bowl ad is a quality content lesson. Here are the ad’s 7 attributes.

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Small Business Branding: 8 Ways To Let Your Light Shine

oil_lamp

Are you practicing Small Business Branding? Here are 8 branding tactics that don’t require a big budget to be effective and grow your business.

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Is Your Global Brand Lost In Translation?

Juan Valdez Coffee-Heidi Cohen

How consistent is your global brand? Is it  lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.

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10 Brand Tactics For Your 2014 Marketing Plans

Global Brands In Peru-Heidi_Cohen-October_2013

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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Small Business: 5 Questions to Create a Meaningful Brand

Open for business

Does your small business have a brand? Before you say you don’t have the money, answer these 5 questions to build your small business brand

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