-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
Archives
Blogging
Blogging: What I Wish I Knew When I Started
Before starting a blog, most prospective bloggers believe that it’s all about the writing. Yet the reality is that writing is only a small part of the total blogging effort required. While you may follow many blogs, until you yourself start blogging, you don’t appreciate that a blog is a media entity and what that entails. Here are 17 actionable blogging tactics organized by the 5Ps of blogging. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 5 Ps of Blogging
Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not
Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Hubspot, TUmblr, UMass Dartmouth
Blogging: Content Is Not King
On blogs, format not content is king. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers.
Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Format
The Secret to Creating Stellar Content Marketing
I’m often asked, “How do you continually create such great content without ever seeming to run out of ideas?”
Like many of you, I didn’t grow up with a keyboard at my fingertips. I’ve had to learn how to get the content to flow from my brain to the page through continual practice.
Here are eight steps to get your content marketing creation on track. (This process also works for blogging.) Source: Heidi Cohen’s Actionable Marketing Blog
5 Steps Guaranteed to Get Your Blog On Track
At some point or other, many bloggers find that their blog has gotten derailed. This can happen regardless of whether it’s a B2C, B2B, not-for-profit or solopreneur blog. If it does happen, inertia can set in providing an array of reasons for not working on your blog. If this goes on for too long, it can be difficult to get it back on track. Here are five steps you can take to get your blog back on track.
Content Marketing: 7 Tips for Visual Eye Candy
Does your marketing content act as an attention magnet to attract the largest audience possible? If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.
Social Media: 23 Ways To Promote Your Blog
You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Tags: Blog, Chris Brogan, Facebook, Flickr, Jay Baer, Mack Collier, Mike Stelzner, Pinterest, Twitter
14 Social Media Blogs We Love (& Why You Should Too!)
It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.
Tags: Altimeter, Boost Blog Traffic, Brian Clark, Brian Solis, Cindy King, Convince and Convert, Copyblogger, Darren Rowse, Derek Halperin, Glenn Allsopp, Jason Falls, Jay Baer, Jeff Bullas, Jon Morrow, Jonah Berger, Kikilani, Kristi Hines, Lee Odden, Marcus Sheridan, Margie Clayman, mari smith, Mike Stelzner, Neil Patel, problogger, Quick SProut, Rebecca Lieb, Social Media Examiner, Social Media Explorer, The Sales Lion, Viperchill
10 Blog Tricks to Increase Sales
While many businesses use one or more blogs to support their social media and content marketing efforts, many don’t maximize the blogs’ effectiveness to drive sales. This becomes more important as these trends mature and there are fewer opportunities to drive revenues. To ensure that your business blog takes advantage of every opportunity to contribute to sales, here are ten tricks from Heidi Cohen’s Actionable Marketing Blog.
Social Media Influencers: What Marketers Must Know
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Source: Heidi Cohen’s Actionable Marketing Blog
7 Tips To Keep Your Blog Going For The Long Run
Despite the rush to prepare and hunker down as Winter Storm Nemo blew through the northeast, drivers were stranded and businesses closed. Similarly your blog can be the victim of a storm. Once you decide to publish a blog and build an audience you’ve created a media entity with a responsibility to your readers and community to keep a regular publication schedule. Once you stop, your blog is at risk of freezing over because it’s easy to tell yourself it’s only another day and no one will notice. Source: Heidi Cohen’s Actionable Marketing Blog
Blogging Help: 7 Tools For Success
Blogging is a key element of social media, content marketing and search optimization. It should be at the heart of your digital marketing plans.
Regardless of whether you’re a newbie or experienced blogger; or you’re an independent or business blogger, you need to use a combination of tools to maximize your return on blogging.
The best blogging tools support a combination of social media, content marketing and search optimization. Here are seven tools that are core to blogging success. Source: Heidi Cohen’s Actionable Marketing Blog