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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
Before starting a blog, most prospective bloggers believe that it’s all about the writing. Yet the reality is that writing is only a small part of the total blogging effort required. While you may follow many blogs, until you yourself start blogging, you don’t appreciate that a blog is a media entity and what that entails. Here are 17 actionable blogging tactics organized by the 5Ps of blogging. Source: Heidi Cohen’s Actionable Marketing Blog
Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog
On blogs, format not content is king. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers.
Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content. Source: Heidi Cohen’s Actionable Marketing Blog
I’m often asked, “How do you continually create such great content without ever seeming to run out of ideas?”
Like many of you, I didn’t grow up with a keyboard at my fingertips. I’ve had to learn how to get the content to flow from my brain to the page through continual practice.
Here are eight steps to get your content marketing creation on track. (This process also works for blogging.) Source: Heidi Cohen’s Actionable Marketing Blog
At some point or other, many bloggers find that their blog has gotten derailed. This can happen regardless of whether it’s a B2C, B2B, not-for-profit or solopreneur blog. If it does happen, inertia can set in providing an array of reasons for not working on your blog. If this goes on for too long, it can be difficult to get it back on track. Here are five steps you can take to get your blog back on track.
While many businesses use one or more blogs to support their social media and content marketing efforts, many don’t maximize the blogs’ effectiveness to drive sales. This becomes more important as these trends mature and there are fewer opportunities to drive revenues. To ensure that your business blog takes advantage of every opportunity to contribute to sales, here are ten tricks from Heidi Cohen’s Actionable Marketing Blog.
Despite the rush to prepare and hunker down as Winter Storm Nemo blew through the northeast, drivers were stranded and businesses closed. Similarly your blog can be the victim of a storm. Once you decide to publish a blog and build an audience you’ve created a media entity with a responsibility to your readers and community to keep a regular publication schedule. Once you stop, your blog is at risk of freezing over because it’s easy to tell yourself it’s only another day and no one will notice. Source: Heidi Cohen’s Actionable Marketing Blog