Blogging

50 Free Summer Titles For Blogs & Other Content Marketing

Life Is A Beach - Heidi Cohen-1

Do you need a push to get your creative juices flowing? Could you use a little help in crafting blog posts and content that pulls prospects and the public in? Many writers just need an idea for their working title to get on track. As David Ogilvy pointed out in On Advertising, “On average, five times as many people read the headlines as read the body copy.”

With summer just around the corner, here are 50 free blog and content marketing titles with additional suggestions to provide the inspiration you need to fill your editorial calendar for the next few months. Source: Heidi Cohen’s Actionable Marketing Blog

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The Most Important Social Media Marketing Platform

Number one

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business? Here are the results from Social Media Examiner’s 2013 Social Media Marketing Industry Report with social media advice for each platform. Source: Heidi Cohen’s Actionable Marketing Blog

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33 Blogging Tips to Maximize Social Media Reach

reach_up_and_out

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal platform for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.

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Blog Time Management: Lessons From Mom

time management

For many people it’s difficult to create structure where there isn’t any and blogging is no different. Unless blogging is an integral part of your job with specific deadlines, it can be difficult to show up at your blog especially when other things are competing for your attention. Blog time management helps you to create a structure and schedule to ensure your blog becomes part of your regular routine. Here are three steps to blog time management. Source: Heidi Cohen’s Actionable Marketing Blog

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3 Questions Every Blogger Must Answer

Finding Your Voice

Your blog voice represents your unique blog personality. Dr. Seuss said it best, “There is no one alive who is Youer than You.” Your blog voice is how you express yourself consistently on your blog that sets you apart from all of the other bloggers in your niche.

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7 Secrets to Writing Top-Notch Blog Posts About Boring Topics

Yawn

Boredom is in the eyes of the beholder. Your blogging doesn’t arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.

But fear not, boring content isn’t a permanent condition!

Here are seven secrets to help you write content about your boring topic and turn your blog posts into a reader magnet.

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Blogging: How to Create a Mobile Experience

smartphone use

Smartphones and tablets present challenges for bloggers because consumers expect a seamless experience across connected devices regardless of what’s required to provide it. Understand that the characteristics of mobile usage affect how readers access and engage with your blog. Specifically, this means the screen size of the device and the bandwidth available to access your content.  Here are eleven actionable blogging tips to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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25 Tactics to Promote Your Blog via Facebook and Twitter

Promote my blog

Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.

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7 Actionable Blogging Tactics for Individuals, Businesses & Media

7 Actionable Blog Tactics - Heidi Cohen

Blogs provide a home base for content publishing and social media that’s highly useful for individuals, corporations (B2C and B2B) and media entities. While these three categories of blogs vary in their content and goals, we can benefit from examining how they’re similar and different. Chart and actionable tactics from Heidi Cohen’s Actionable Marketing Blog

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Small Business Blogging: The Key To Leveling The Playing Field

Small Business

By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.

While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success. Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives.

To help organize your small business and maximize your limited resources, you need a blog and a marketing plan.  Here are thirteen tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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11 Actionable Blogging Tips to Make Content Findable

Easter eggs

Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?

Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.

Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog

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Blogging: How to Attract and Retain An Audience Like A Rock Star

Green Day Crowd Surfing

Recently bloggers have been buzzing about Google’s plan to pull the plug on their Reader. Since Google Reader regularly drives thousands of people to established blogs, this move translates to the loss of a significant portion of these blog audiences.

To combat this potential falloff in loyal readership short term, bloggers are experimenting with a variety of alternatives including expanding their email registrations and the use of other feed readers. Yet the real issue at the heart of blogging is attracting, engaging and retaining your audience to build long-term relationships. Read on to get 23 actionable blogging tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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