Why Content Marketing Trumps Advertising

Content marketing trumps advertising

Why content marketing trumps advertising? People actively avoid advertising. Here is the data and charts to help you craft your content marketing. 7 tips.

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Social Media Advertising Success: How To Stand Out

Social Media Advertising Success

10 Steps to Successful Social Media Advertising Social media is where we spend our time. As such, marketers must be present to attract your attention for their products and services. Yet, social media is no longer the “free” marketing platform. If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yield sales, not just equity valuations.

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Content Marketing VS Native Advertising (Chart)

Arm Wrestle-Ryan McGuirre

Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.

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5 Key Facebook Marketing Trends For 2015

5 Key Facebook Marketing Trends in 2015

Facebook outlines 5 key Facebook marketing trends for 2015 in their 4Q2014 earnings call. Here are the charts and tips marketers need.

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7 Actionable Social Media Tactics To Rock Your Marketing Plans

Offline Advertising Socializes

While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts.

Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising. Based on new research by Nielsen, here are seven actionable marketing insights on social media advertising complete with the research charts and related tactics to help your marketing.

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Your Prospects Think Marketing Is B.S. [& What to Do About It]

not listening

Forget the Mad Men. More than half of consumers believe that “most marketing is a bunch of B.S.” according to recent Adobe research. Less than one in seven considers marketing, advertising or PR to be of value to society. Before you abandon your marketing plans and your career, examine this research and you’ll find the case for promotion-free content marketing. Includes research and tactics. [Charts] Source: Heidi Cohen’s Actionable Marketing Blog.

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Facebook: It’s About Engagement [Research]

Facebook -it's about the engagement not the advertising

Facebook—Wall Street is all a buzz about its lackluster performance following its historic IPO. To put a Shakespearean spin on Facebook’s experience, I come not to bash Facebook but to support it. Let’s face it—Facebook’s not disappearing any time soon. Research included (Here’s 5 ways Facebook’s IPO will affect marketers and charts related to the IPO.)  Facebook’s 3 revenue challenges and 3 revenue opportunities. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Ways to Make Your Marketing More Effective [Charts]

money where mouth is

For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.

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5 David Ogilvy Quotes To Boost Your Content Marketing To The Next Level


David Ogilvy’s advertising advice is at the core of content marketing. One of the original Mad Men, Ogilvy’s advice defines the core of content marketing and how to improve your marketing communications.  Here are five of David Ogilvy’s content marketing related quotes. These words of wisdom form the basis for what is now content marketing.  Each includes recommendations for improving your content marketing’s effectiveness in line with David Ogilvy’s suggestion.

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Leo Burnett: 12 Advertising Tips That Are Still Relevant Today

Tony the tiger

Leo Burnett (October 21, 1891 – June 7, 1971)  creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.

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