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Why content marketing trumps advertising? People actively avoid advertising. Here is the data and charts to help you craft your content marketing. 7 tips.
Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.
Forget the Mad Men. More than half of consumers believe that “most marketing is a bunch of B.S.” according to recent Adobe research. Less than one in seven considers marketing, advertising or PR to be of value to society. Before you abandon your marketing plans and your career, examine this research and you’ll find the case for promotion-free content marketing. Includes research and tactics. [Charts] Source: Heidi Cohen’s Actionable Marketing Blog.
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
David Ogilvy’s advertising advice is at the core of content marketing. One of the original Mad Men, Ogilvy’s advice defines the core of content marketing and how to improve your marketing communications. Here are five of David Ogilvy’s content marketing related quotes. These words of wisdom form the basis for what is now content marketing. Each includes recommendations for improving your content marketing’s effectiveness in line with David Ogilvy’s suggestion.
Leo Burnett (October 21, 1891 – June 7, 1971) creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.