Actionable Marketing 101

50 Marketing Quotes For Back-To-School

50 Marketing Quotes

Need inspiration to get your marketing on track for success? Then try these 50 marketing quotes for back-to-school.

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Three Types of Marketing Success Metrics.

Success_Metrics

For many marketers, an interactive marketing analytical framework for planning and analysis is an essential to achieve intended business goals and ensuring marketing campaign success on a continuing basis.

This article provides a detailed conceptual approach for assessing an interactive marketing campaign’s effectiveness.

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Interactive Marketing Analytical Framework

Seven step framework for interactive marketing

At the heart of almost any interactive marketing program are seven steps which aim to engage prospects and customers to develop a profitable relationship. These steps provide a framework for planning an online campaign as well as for providing an in-depth creative brief.

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50 Point First Quarter Marketing Performance Checklist

1Q marketing assessment -50 points

How was your first quarter marketing performance? Here’s a 50 point 1Q assessment checklist to help you evaluate your business and marketing.

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Small Business Tactics: 10 Tips For Holiday Sales Freedom

Small Business Tactics

Black Friday & Cyber Monday Sales – Are you planning for long term growth? 10 small business tactics to gain freedom from holiday sales (Data)

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5 Core Attributes of Experiential Marketing

apple core

Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.

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7 Step Marketing Framework

1000 blog post

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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23 Actionable Marketing Tactics To Keep Business On Track

How to stay on track

Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.

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Create Your Niche for Business Success [Graphic]

Steps to craft a niche

From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.

Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog

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The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here's some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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