Heidi Cohen interviews Dave Kerpen
To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier.
Social media, if used correctly, can be an incredibly powerful tool in helping your marketing strategy. Having built two companies on social media, the power of social is something I can personally attest to and it’s something we live everyday at Likeable!
Q: What was the inspiration for your book?
The inspiration for The Art of People was, well, people. All of the amazing people I have been fortunate enough to meet along the way have had a huge impact on me. I have learned so much through my interactions with these people and I wanted to share that knowledge to help others have more meaningful relationships in and out of work.
Q: What is the key concept behind your book?
The key concept behind The Art of People is that people skills are indeed an art. As with any art form, it requires practice. However, by honing the skills that I lay out in the book I believe that you can truly get whatever you want in life. In other words, I believe that anyone can be a “people person,” if they cultivate the 11 skills highlighted in the book, and put the 53 tips into practice. as with my previous two books, it all starts with listening better, and it all ends with more gratitude.
Q: What do you want readers to take away from your book?
Ultimately, I want readers to realize that people skills are something that can be learned! A lot of people probably think that either you are a people person or you are not. I do not think this is the case. I truly believe that it’s possible to create more meaningful relationships in life by trying to better understand the people around you, listen better, help them get what they want, and guide them to help you get what you want.
Q: How do you describe yourself professionally?
My Twitter Bio sums it up pretty well:
My elevator pitch:
Social media doesn’t have to be so hard. Likeable Local makes it easy for SMB’s, and Likeable Media makes it easy for big brands.
Q: What are 1-3 books that inspired your work/career?
- Love the Work You’re With has had a big impact on my professional life. Loving the work you do is extremely important to me and anytime I’ve stopped loving my work, I have found something new to do.
- What Color is Your Parachute is a great book that helped me find my passion and that I’ve given to hundreds of others to help do the same. All of Seth Godin’s books and Jim Collins books have been influential to me in marketing and business respectively.
- Adam Grant’s Give and Take is my favorite of the last few years.
Q: What is the biggest challenge that you’ve had to overcome?
The biggest challenges have been writing my books and raising $3 million from investors, both very difficult for different reasons. Writing books requires a level of focus and discipline that’s been very hard for me, and getting investors to fork over their hard earned money when all you’re selling is a vision has also proven very hard. But I like a good challenge.
The biggest challenge that I’ve had to overcome in my life was being in love with a married woman. But you’ll have to read The Art of People to hear more about that. 🙂
Q: What’s something unusual or fun that most people don’t know about you?
Ha, that’s a fun question. Runner-up in the Nintendo World Championships in 1988. Runner up on Fox’s Paradise Hotel reality show in 2003. Ran for New York City Council in 2009 but dropped out of the race. So, 3 big losses there, but luckily for me, a few nice wins along the way as well.
Q: Is there a piece of content, a social media campaign or a marketing campaign that you worked on that you’re particularly proud of?
Q: Is there anything else that we haven’t covered that you’d like to share?
I’m really excited about The Art of People because it’s my broadest, boldest book yet. I think and hope it can help a lot of people! And if doesn’t help you, I’m happy to give you a money back guarantee! Just tweet me @DaveKerpen, and I’ll send you a check for whatever you paid plus whatever’s fair for your time and suffering 🙂
- Name: Dave Kerpen
- Blog: blog.likeablelocal.com
- Book(s): Likeable Business, Likeable Social Media, The Art of People
- Facebook: DKerpen
- Twitter: @DaveKerpen
- LinkedIn: davekerpen
Join fellow marketers at the online mega-conference designed to inspire and empower you—Social Media Success Summit 2016, brought to you by Social Media Examiner.
Discover the best and newest ways to market your business on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and Snapchat.
Find new ways to improve your content and measure your results with sessions on video, live video, visual marketing, analytics and marketing tools.
Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Don't be shy to freely give away advice and information—great content always comes from the heart.
If you can address the issues your customers care about most with a solution or perspective in which your company has real expertise, they tend to respond positively, becoming loyal supporters, and even evangelists. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them.
Find out how to:
- Create an effective content strategy
- Focus on the key elements that comprise of attention grabbing content
- Make your content impactful with some key writing tips
Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email:
Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a free e-book: What Every Blogger Needs to Know – 101 Actionable Blog Tips
Want to check out the newsletter before you subscribe? Visit the Actionable Marketing Guide newsletter archive.
Actionable Marketing Guide publishes new posts from 2 to 5 times each week. You will receive a summary of each new post from “Heidi Cohen”. The email’s subject line will begin “Actionable Marketing Guide” followed by the title of the new post.