Actionable Marketing Guide Books

Winning at Social Customer Care – Book Interview

Author: Dan GIngiss

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.

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Vlog Like a Boss – Book Interview

Author: Amy Schmittauer

vlog like a boss

Vlog Like a Boss is the complete guide to video blogging.

Amy Schmittauer is the Vlog Boss. She coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.

Vlog Like a Boss is a collection of strategies and tactics from her years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come.

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The Lead Machine – Book Interview

Author: Rich Brooks

The Lead Machine

In The Lead Machine, you’ll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing: Build, Attract, Retain and Evaluate. Within each section you’ll discover the secrets of digital marketing, and how to apply them to your own business.

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Known – Book Interview

Author: Mark Schaefer

In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

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They Ask, You Answer – Book Interview

Author: Marcus Sheridan

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

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Master Content Marketing – Book Interview

Author: Pamela Wilson

Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world. Her 30 years of marketing experience infuse the guidance in the book.

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The Content Revolution – Book Interview

Author: Mark Masters

The Content Revolution

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed.

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Hustle – Book Interview

Author: Neil Patel, Patrick Vlaskovits, Jonas Koffler

Hustle front cover

Hustle teaches you how to look at work and life through a new lens―one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.

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Intelligent Content – Book Interview

Author: Scott Abel, Charles Cooper, Ann Rockley

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. It comes with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

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Authority Content – Book Interview

Author: David Jenyns

Authority Content

Authority Content provides a simple process that any company can use to break through the noise. It doesn’t matter whether you’re the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product – this powerful strategy will work for you.
Built on the “3 Ps” framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

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