Actionable Marketing Guide Books

They Ask, You Answer – Book Interview

Author: Marcus Sheridan

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

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Master Content Marketing – Book Interview

Author: Pamela Wilson

Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world. Her 30 years of marketing experience infuse the guidance in the book.

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The Content Revolution – Book Interview

Author: Mark Masters

The Content Revolution

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed.

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Hustle – Book Interview

Author: Neil Patel, Patrick Vlaskovits, Jonas Koffler

Hustle front cover

Hustle teaches you how to look at work and life through a new lens―one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.

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Intelligent Content – Book Interview

Author: Scott Abel, Charles Cooper, Ann Rockley

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. It comes with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

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Authority Content – Book Interview

Author: David Jenyns

Authority Content

Authority Content provides a simple process that any company can use to break through the noise. It doesn’t matter whether you’re the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product – this powerful strategy will work for you.
Built on the “3 Ps” framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

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Invisible Influence – Book Interview

Author: Jonah Berger

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

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Get Scrappy – Book Interview

Author: Nick Westergaard

Nick Westergaard’s new book offers a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your digital marketing from good to great.

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The Devil’s Data Dictionary – Book Interview

Author: Jim Sterne

In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love.

With a mix of wry humor and outlandish sarcasm Sterne hits the datarati upside the head with a well-worn humerus bone and puts the pun in pundit.

Lavishly illustrated by award-winning illustrator, Yevgenia Nayberg.

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I Know How She Does It – Book Interview

Author: Laura Vanderkam

Everyone has an opinion, anecdote, or horror story about women and work. Now the acclaimed author of What the Most Successful People Do Before Breakfast shows how real working women with families are actually making the most of their time.

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