Welcome Book Readers!
Reading is core to becoming a well-informed marketer. To help you meet this challenge, the Actionable Marketing Guide regularly features new marketing books.
Our aim is to Provide a behind-the-scenes intro to marketing influencers and experts.
BTW, if you’re an author or publisher who would like to participate, please email us!
This week’s book:
Author: Rebecca Lieb
Content, in all its forms, is the single most critical element of any marketing campaign. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.