Welcome Book Readers!
Reading is core to becoming a well-informed marketer. To help you meet this challenge, the Actionable Marketing Guide regularly features new marketing books.
Our aim is to Provide a behind-the-scenes intro to marketing influencers and experts.
BTW, if you’re an author or publisher who would like to participate, please email us!
This week’s book:
Author: Dan GIngiss
Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.