12 Blog Post Tips To Rock Your Editorial Calendar

Are You A Prisoner of Your Blog? 

jailhouse-rock As a veteran of almost three years of blogging, there are times when it feels like there’s nothing new to post.

It can be very frustrating because you feel that you have a responsibility to your readers and don’t want to let them down. It’s like you’re in blogging prison until you publish something of value.

To help you break free from your blog prison, here are twelve tips that will rock your editorial calendar with inspired blog posts,

  1. Stick to a regular posting schedule. Writing on a set schedule helps keep your skills in good shape and lessens your stress level. By showing up at the page at the same time every day, you train yourself to start writing. Remember that you don’t have to post every day.
  2. Take time off. This doesn’t mean that you should stop blogging until the spirit moves. Rather let your brain work on creative projects like writing blog posts while you’re doing other things.
  3. Use an editorial calendar to plan your posts in advance. Don’t just post a day ahead. Think in terms of regular features or columns. Even better, create regular columns that are easy-to-write such as reviewing new products or spotlighting experts or customers.
  4. Do research on your core topics. Use this information as the basis for a set of new columns. Additionally, it can provide inspiration for new posts or areas that you haven’t yet covered.
  5. Read extensively in your field. Include blogs, news and books to keep up with the latest trends and gather new opinions regarding what’s happening in your niche.
  6. Keep a file of post ideas and titles. Jot down ideas for blog posts and titles when they occur to you. Use whatever method works for you whether it’s an old fashioned pen and paper or your smartphone. Take it one step further and add related content when it occurs to you. Having a file of partially written posts helps prevent Blank Page Syndrome.
  7. Leave additional information for another post or comment responses. Don’t exhaust a big subject by writing on and on. Instead think through how you can create multiple articles from the same subject. When doing this, it’s better to create two separate stand alone articles on a topic than a two-part post since they’re not as well read in my experience.
  8. Get help creating content. Try a variety of different options. This includes guest blog posts, round up articles where you collect different people’s insights and interviews. The legwork for these posts can be done via email. You can tap influencers, peers, customers and others in your niche for help. The benefit of this approach is that the participants often promote their participation.
  9. Test different content formats. Use images, infographics, videos, podcasts and presentations. Include search optimized text for non-text content.
  10. Curate other people’s content. Go beyond a bland link roundup. Add your commentary and enhance the information by giving it context. Leverage the social value of highlighting other people’s content.
  11. Recycle or reuse content from other venues.  Transform content that you’ve created for another platform for your blog. Take the tips from your presentation and make them into a blog post or convert a Twitter chat into an article.
  12. Add an occasional personal post. This doesn’t mean that you should transform your blog into a personal journal but rather there are times when it’s appropriate to show that you’re a real person. It can be a personal event or a public one.

While there are times that it feels like you’re handcuffed to your blog, it doesn’t have to be that way. With proper planning and a little organization (and imagination), you can craft attention getting posts and still have a life.

What are your favorite tips for crafting stellar blog posts?

Happy Marketing,
Heidi Cohen

BTW–If you’re interested in finding out more about blogging and other forms of content marketing, join me at Content Marketing World in September. See the information below.


Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies. You can find Heidi on , Facebook and .

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Photo Credit: Jailhouse Rock poster, copyright MGM, 1957.

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  • Teri Kojetin

    Excellent tips! Thanks for sharing this. I write regularly for our company blog and am always working on filling my content calendar, so new ideas are always welcome!

  • wbw_Jeff

    I like the part about creating regular columns for specific purposes. Not a whole lot of bloggers do that but I can see that it would provide value to readers to know right away what they might expect from reading a post.

  • http://strategexe.com Adam Robinson, MBA

    Nice post Heidi. I shared this with my network. Very helpful to my clients who are trying to manage their editorial calendar on their own.

  • http://www.problogbooster.com/ Vinayak Sutar-Patil

    Excellent write up. I found gold reading your blog content, many things I found here amaze me. Good work..

  • Tamarray Cain

    Thank you Heidi for sharing. It really helped. I’m writing out my schedule right now! :)

  • http://www.sproutspire.com/blog Carlie Hamilton

    Great points. I would really like to have some kind of regular columns. Like Marie Forleo, for example, and her question Tuesday. You know what is coming up every Tuesday.

  • Nell

    Great post, Heidi, thanks! I agree with you; using an editorial calendar rocks. :-) I’m a VA and my boss uses one, too. He shares it with me and thus keeps us both more organized. You can view his template here: http://www.blogmarketingacademy.com/editorial-calendar-template/