How To Make Your Blog Appealing To Your Key Audience

Blog Appeal: 5  Attributes You Need (Tips Too!)

Blog Appeal-5 Attributes Will your potential visitor stop and read your blog content or won’t he?

That’s the key question.  Regardless of your goals, if your blog isn’t appealing to your target audience, it’s not going to attract an audience or achieve your goals.

Your blog has to be like chocolate cake to entice readers. Neal Shaffer, Founder and Editor-In-Chief of Maximize Social Business, gets this.

Schaffer grew and expanded his blog, originally named Windmill Networking, into a top rated community blog with over 20 global contributors. Based on his extensive experience, Schaffer knows how to develop a blog that lures readers in while standing out from the crowd.

In his opinion top blogs contain 5 attributes that create blog appeal. What I like about Schaffer’s short list is that it focuses on making your blog enticing to your key audience(s).

This is a point many bloggers overlook. Once you’ve started your blog and grown your community, it takes on a life of it’s own.The reality is that your blog isn’t about you; it’s about your audience. Blog Appeal-5 Attributes

Here are Schaffer’s 5 points that all top blogs contain combined with my blogging tips.

1.  Are visually attractive.

As humans, we take in visual information 60,000 times faster than text. Use this to your favor.

  • Add a photo or image to each blog post to get your reader’s attention.
  • Integrate a number of images and/or screenshots to entice your content and illustrate your points. Social Media Examiner does a great job of this example and include multiple images or screenshots, such as this article on using photos.
  • Incorporate other visual content such as videos, inforgraphics and presentations.

2. Present information that it’s easy-to-consume.

Recognize that your readers are seeking to get through your content as quickly as possible. Therefore consider the following points.

  • Use bolding and outlining to guide them through the information quickly. This is particularly important for on-the-go consumption. Also you want to avoid THDR (aka—Too Hard, Didn’t Read.) Dense content isn’t inviting.
  • Employ good grammar. A copy editor can be helpful to provide a second set of eyes. Further, Disruptive Communications found that 40% of respondents believed poor spelling and grammar reduced favorable brand impressions.
  • Incorporate responsive design. Your audience uses a diverse set of devices including PCs, smartphones and tablets to read your content, therefore your content must render on all of these options. Also, don’t forget to make your email blog posts and related announcements, mobile and tablet friendly since about 50% of email is opened on a mobile device.

3. Use eye-catching titles.

David Ogilvy taught us, “Only 1 out of 5 readers gets beyond your headline.”

  • Start with a working title and keep polishing it. Buzzfeed and Upworthy invest a significant amount of time on their headlines.
  • Use headline formulas that readers like. Conductor research found that: 36% of respondents preferred headlines with numbers, my personal favorite; 21% of respondents preferred headlines that speak to them by using the word “you”; and 17% of respondents preferred headlines that were how to’s.  Headline types
  • Don’t skip the list posts. Top 10 lists are tops!
  • Need help? Not sure how to word your headline? Check out these 131 words that Andy Crestodina of Orbit Media recommends. If you’re still at a loss, here are 125 Free Titles.

4. Place content above-the-fold, not advertisements.

Regardless of your blog goals, building your brand, attracting prospects, generating leaders, and/or creating thought leadership, you need to entice your prospects into your content.

  • Skip the promotion. Disruptive Communications research found that 25% of respondents thought social media updates were “too salesy”.
  • Lead readers deeper into your content. Offer top 10 lists, related articles, Start here lists.
  • Incorporate a call-to-action. Get visitors to sign up for email and to follow you on social media.

5. Include author bios for all of the authors.

Readers like to know who’s talking to them. This is especially important for company blogs, whether they’re B2C or B2B.

  • Show your author’s face. This adds personality to the content and helps your readers to form a connection with the writer.
  • Speak human and have a personality. It can’t be rehashed corporate-speak.
  • Respond to your readers’ comments. Even major blogs have a difficult time getting reader comments. Therefore, make sure that your authors take the time to respond when there are comments.

By focusing on your audience and their needs, you will attract a following that’s loyal to you.

How do you feel about making your blog attractive to your audience? What else would you add to this list and why?

Happy Marketing,
Heidi Cohen


Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies. You can find Heidi on , Facebook and .

Even though Content Marketing World is finished until next September, you can still get all the content from 2014's exciting conference. The CMWorld On Demand package includes: Audio and video from the 2014 keynote sessions, audio and PowerPoint presentations of all the breakout sessions, over 40 audio sessions from the leading B2B and B2C brands, as well as keynote video performances. CMWonDemand

Social Media Marketing World — San Diego — March 25-27, 2015. Social Media Marketing World Register Now and Save $430!   Limited time offer.

Register Now for the Intelligent Content Conference.

Intelligent Content Conference

An annual gathering of the best and brightest content professionals on the planet. People who know the secrets (and are willing to share them). People who value content as a business asset. People who have made it their life’s work to develop repeatable, systematic approaches to producing amazingly effective content.


Free eBook!

Real-life Examples of Killer App Marketing Real-life Examples of Killer App Marketing

Build effective marketing campaigns by learning what works.

Find your inspiration by looking at what leaders in the industry have done to drive revenue, engagement, and conversions from their apps.
In this 49-page eBook, we showcase real-life examples of killer app marketing campaigns to get your creative juices flowing. You'll learn what makes each campaign work and how to apply these lessons to your own app strategy.
Here's what's inside!

  • How to use the best marketing ideas of leading apps
  • An introduction to the four pillars of app marketing
  • A checklist of best practices for running campaigns that work
  • A carefully curated collection of real-world examples (with actionable takeaways and tips)

Turn your app marketing up a notch thanks to these focused examples.

Download this Free eBook Now!


 

 

Related Articles

29 Sure Fire Content Marketing Generators

Photo Credit: http://www.flickr.com/photos/avlxyz/2369828523/

Tags . Bookmark the permalink.
  • http://www.southerncontentqueens.com/ SouthernContentQueens

    These are some good tips that are practically necessities for a successful blogs (in my opinion). I think it’s also a good idea to really try to appeal to your target market. For example, I often use funny and relevant memes for my target audience. Not only does it give a brief overview of the article, but it also provides a clear representation of the attitude and personality of my company.

  • jade oscar

    An amazing visual tool use for images and graphics has been introduced by
    Bidness Etc which would benefit the digital content marketers.And guess what unlike others this tool is absolutely free instead of paying
    thousands of dollars. Enjoy this and share it with others: http://goo.gl/ij5ZSh

  • http://windmillnetworking.com/ Neal Schaffer

    Thanks so much for featuring me Heidi!

  • http://smallbusinesstalent.com/ Stephen Lahey

    Neal Schaffer is obviously the real deal. Excellent tips!