100 Marketing Experts Share Their Career Wisdom
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources.
While I’ve taught a lot of graduate marketing students, I later wondered if I had given her the best advice. So I reached out to a diverse group of marketers and asked the following:
- What is your BEST piece of advice for college graduates looking to get into marketing, PR or social media?
- It’s really simple. You don’t need to put this aside and think about it. Just your quick answer along with your name, company, bragging rights.
- Only 1-5 sentences. Whatever you think is appropriate. It can be your words of wisdom or a blog or a book.
Based on my request, here’s a content curation roundup post of the BEST marketing career wisdom from 100 global marketing experts.
Their collective insights break into 5 major categories:
- Job search recommendations and tactics. These suggestions encompass a combination of general job seeking strategies and detailed tips.
- Life advice. This guidance applies more broadly than getting your next position.
- Marketing in general. These tidbits approach marketing with a capital M.
- Social media skills. These experts focused on the power of various social media platforms.
- Content marketing experience. These marketing suggestions encompassed content marketing as well as other writing related skills.
10 of The best marketing advice tips
To whet your appetite for more, I’ve culled 10 tips that represent the depth and breadth of knowledge included in this Best Marketing Advice For Recent Graduates.
- If you got into communications because you were told there would be no math, unfortunately you were misled. Jay Baer – Convince & Convert and New York Times best-selling author of Youtility
- [T]he secret to getting ahead is aligning your career mission, your passions and personal motivations with a skill that businesses are looking for. Aside from that, just show up with a good attitude, remember that little things matter (like sending “thank you” and other follow-up emails!), and try to learn as much as you can. Michael Brenner – Head of Strategy, Newscred
- …[M]y advice is, be young, be broke, be hungry, but work as closely as you can to the part of the business you want in on. … Also, call your mother often. Josh Chasin – Chief Research Officer – comScore
- On any job, be 100% present until you decide not to be … [and] [n]o moment of anger or frustration is worth the negative long-term impact it can have on your own marketability. Stephanie Fierman – Global CMO, MediaCom Worldwide
- Actually try to sell something using social media channels. Danny Iny - Founder/CEO, Firepole Marketing and author of Engagement From Scratch!
- Always be problem solving! Don’t think about how to be a “cool” marketer. Think about how you can help. Carrie Kerpen – Likeable
- Don’t treat your first job as a lifelong commitment. Michael Kolowich – KnowledgeVision
- Master the art of writing, storytelling and language, as this is the future (and the present) of marketing and PR. Cathy McPhillips – Content Marketing Institute
- Stay humble, always be willing to do the job no one wants, and never underestimate the power of getting into the office a half hour before everyone else. Peter Shankman – ShankMinds
- Never lose your passion. Passion fuels your energy. It’s what keeps you moving forward, what shapes who you are. Ekaterina Walter – CMO, Househappy and author of Think Like Zuck and co-author of The Power of Visual Storytelling.
Best Marketing Advice For Recent Graduates
As a recent graduate, look not only at their advice but also what these experienced marketers chose to brag about. In some ways, this is more insightful than their words of wisdom. It shows what they think is important about what they’ve accomplished to-date.
1. Know math, statistics and data analysis. Being a marketing geek is sexy.
2. Polish your writing skills by blogging and telling stories. Writing is every marketer’s job, not just creatives.
3. Get out and network. The clear message: The strength of your relationships matters. Do it via social media and in real life.
4. Build your personal brand. You need to stand out from the pack when you’re seeking a job. Position yourself for the long run doing what you’re passionate about.
5. Just do it. Don’t wait for the perfect opportunity. Get out and start being part of a team. Not in your dream job? Don’t gripe. Find a way to get the experience you need to get it.
Set life goals. Include everything, not just your career. Your life is a canvas waiting for you to act.
Dream big and act small. Take the job you can get.
Don’t wait—start now!!
What marketing advice would you give to recent college graduates and why? As a recent college graduate, what do you feel you need to succeed as a marketer?
For those of you in Raleigh, NC, please join me for Internet Summit November 11th through 13th.Use the code HEIDI50 to save $50 OFF any pass level.
Even though Content Marketing World is finished until next September, you can still get all the content from 2014's exciting conference. The CMWorld On Demand package includes: Audio and video from the 2014 keynote sessions, audio and PowerPoint presentations of all the breakout sessions, over 40 audio sessions from the leading B2B and B2C brands, as well as keynote video performances.
According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. And according to BazaarVoice, when it comes to trust, marketers may as well eliminate their own brand websites as a fountain of customer trust as only 16 percent of US consumers said they trust the content on a brand's website compared to the 51 percent who trust content generated by other users.
Today's digital currency is arguably authenticity, and what attracts customers - especially the digitally dependent, savvy millennial - is not just content. It is the delivery of authentic, unvarnished content from their peers.
Join the CMO Council on Wednesday, October 29, at 10am PST/ 1pm EST for a one-hour webcast that will invite industry experts in content marketing and user-generated content who are effectively leveraging authentic storytelling as part of their content marketing strategies. We will also feature an interactive Q&A session at the conclusion of the speaker presentations.
Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email:
Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox.
Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a free e-book: What Every Blogger Needs to Know – 101 Actionable Blog Tips