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Author Archives: Heidi Cohen
For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses mistakenly think branding is expensive and leave it out of their core business plans. They miss the opportunity to position their firm. To develop to your organization’s brand identity (aka your super power), answer these ten questions. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
As businesses continue to move a greater proportion of their budget to content marketing, marketers must associate results with this investment that are aligned with their goals. To this end, measure what matters, not just what’s easy-to-track.
Here are 53 actionable content marketing metrics broken out by content marketing goal. Source: Heidi Cohen’s Actionable Marketing Blog
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Content marketers can learn a lot from this on-going science fiction franchise that includes five television series, twelve feature films, hundreds of novels, comics, games, figurines and more.
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs. The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.
To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure all associated content is developed concurrently to maximize resource use and eliminate planning and overhead. Here’s a chart with 21 types of content and 7 actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
For many people it’s difficult to create structure where there isn’t any and blogging is no different. Unless blogging is an integral part of your job with specific deadlines, it can be difficult to show up at your blog especially when other things are competing for your attention. Blog time management helps you to create a structure and schedule to ensure your blog becomes part of your regular routine. Here are three steps to blog time management. Source: Heidi Cohen’s Actionable Marketing Blog