The short answer: Heidi Cohen’s Actionable Marketing Guide is about you, our readers!
More specifically Heidi Cohen’s Actionable Marketing Guide provides you with marketing insights on social media, content marketing and mobile – including the ever expanding world of connected devices and the Internet of Things. Based on Heidi’s extensive marketing experience, this guide is grounded in established marketing fundamentals.
Whether you’re an experienced marketer or a marketing newbie, Heidi Cohen simplifies the complex concepts behind today’s evolving integrated marketing challenges into an easy-to-understand and consume format that facilitates readers’ grasp of new topics.
Every Actionable Marketing Guide article includes valuable insights along with practical tips and tactics you can easily apply to your current marketing and business plans. Hence, these insights are “actionable.”
Best of Heidi Cohen’s Actionable Marketing Guide
To get you started, we’ve included a few core titles from our key topics.
Social Media Marketing including blogging
- 101 Social media resources
- The ultimate social media tip sheet
- Newbie guide to blogging (What the experts don’t tell you!)
- Blogging: What I wish I knew when I started
Content Marketing
- Content marketing plan – 13 steps
- Top 12 Content Marketing Resources of 2013
- Content marketing: The best advice EVER!
Mobile Marketing
- Mobile: 67 Mobile facts (with charts!)
Marketing Basics including branding
- Marketing defined – 72 Marketing definitions.
- PR defined – 31 PR definitions
- Marketing Versus PR: What’s the difference?
- Marketing persona: How to create one
Writing
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