24 Ways to Promote Your Blog With NO Budget, NO Time & NO Resources

Blogging is a great marketing tool for presenting your products and company cost effectively. But the fact is that just keeping up with your posting schedule and providing great new content can take a significant amount of time and effort, especially for small businesses without budget, employees with spare time or dedicated headcount. Further, if you stop at just blogging, you’re not going to drive measureable results that achieve your business goals.

24 Low cost tips to promote your blog

Small businesses including local stores, professionals and start-ups almost by necessity lack experienced marketing resources. So they need to leverage every other aspect of outreach to drive blog readers. The most important step is to start looking for low cost/no cost promotional opportunities for your blog. It’s easy but it’s not always obvious. Here are twenty-four low cost ideas to help you get started.

  1. Include your blog URL on everyone’s business cards. Go one step further and put a QR code to show that you’re on top of the latest trends.
  2. Grab people’s attention with a graphic and URL on your shopping bags. Don’t just stick with a simple URL that can be invisible since everyone does it.
  3. Put a blog related flyer in your bags and packages. Entice readers with a copy containing information from your blog.
  4. Offer customers a discount coupon for registering to get your blog’s email newsletter.
  5. Put a sign in your shop window to promote your blog and include a special passerby offer. Make sure that your signage grabs attention while remaining in line with your business.
  6. Include a blog link and a call-to-action in everyone’s email signature file. Make sure that you can change these signature file URLs centrally.
  7. Have a sign-up sheet next to your register to collect email information by hand. Don’t forget to simultaneously gain permission to contact signees.
  8. Add blog information to your products’ packaging by using stickers.
  9. Create a handout for visitors using a few of your best how to articles as a take one in your place of business.
  10. Promote your blog and its URL on your physical bulletin board. If appropriate, show off a customer of the week. Remember to get people’s permission.
  11. Promote the blog via customer service using mentions on written emails and phone hold messages.
  12. Include a blurb about your blog on bills, receipts and other forms of customer facing materials.
  13. Ask suppliers and distributors to promote your blog. Remember this should be a two way street. You need to offer to help their promotion efforts in return. Think coordination.
  14. Make a decorative sign promoting your blog and its URL. Hang it in a critical area with a lot of traffic like a conference room or, even, the restrooms.
  15. Use the outside of your company envelopes to get people’s attention.  Again use more than just the URL. Have a call-to-action. As a direct marketer, we used the outside of envelopes to take advantage of blank space.
  16. Place a computer in a public place in your location so customers can check out your blog and register for emails.
  17. Program a text call-to-action for your blog into the printer function so customer printouts promote the blog.
  18. Partner with a local not-for-profit and to cross promote your blog to their membership via emailings and physical mailings. Remember that you will need to show mutual benefit.
  19. Write a column for a local newspaper that helps build interest in your product and your expertise. For example, an “Ask the Gardener” feature can answer readers’ questions. Include a mention of your blog in their your column bio with a link back to your blog.
  20. Work with a local school. For example, you can offer a series of talks or demonstrations related to your offering and use the opportunity to promote the blog through their communications channels.
  21. Offer to help one or more of your local houses of worship and cross promote your blog through their communications vehicles.
  22. Use other tools creatively to promote your business. If you spend a lot of time in your local Starbucks, why not put a URL with an attention getting sign on your computer so people see it as they pass by?
  23. Include your blog address on nametags at live meetings instead of your company name.
  24. Make t-shirts or caps with your logo to promote your firm. Wear them and give them away.

As this list shows, promotions don’t need to be expensive or a lot of work. Rather they require the thinking broadly about how to integrate your blog promotion into your current business practices and promotional efforts.

Do you have any ideas to add to this list? If so, what are they? Please add them in the comment section below.

Happy marketing,
Heidi Cohen


Tip of my hat to Mack Collier and Becky McCray who inspired this thinking with their BlogChat on Sunday, December 5th. Please join the conversation on Sundays at 9.00pm east coast time.

Photo credit:  luisvilla via Flickr

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  • http://www.smallbizsurvival.com Becky McCray

    I love brainstorm lists like these! They spur even more ideas as people apply them in their own businesses. Thanks for building on our discussion.

    • http://riversidemarketingstrategies.com/ Heidi Cohen

      Becky–Thank you for your contribution to Sunday’s Blog Chat. It got me thinking about how to help small businesses with their marketing. My first job was working for a local newspaper whose advertisers were small mom and pop stores. For these businesses, advertising often meant cutting back another part of their offering. Happy marketing, Heidi Cohen

  • http://MyersMarketing.WordPress.com Pamela Joan Myers

    Great blog! To take the shirt & hat idea to another level you could get shirts of a local sports team and/or event and add your message on the back. Make the shirts part of a promotion to sign up for the blog. T-Mobile gave me an Orlando Magic playoff T shirt yesterday when I got my new phone & they had the T-Mobile logo on it.

  • http://shareourtips.com/index.html&http://www.socialresearchfoundation.org Andy Mallon

    First rule of marketing for me is to BE USEFUL to your target prospects. It is not enough to say “I can provide you with content” but rather “I can provide you with content that will support [insert a major sales or marketing goal of theirs].”

    You point 18 touches on this. You want to show, in the case of a non profit, that their members are being bombarded by their competition. They need to stand out. My 30 years experience consulting with credit unions and their associations was based on this.

  • http://www.iminstitches.com Gerald Moczynski

    Thank you for not stopping at 23!

  • http://www.facebook.com/ladyjustine Emma Milly-Lily Lee

    As a power blogger, I’d really think these are more appropriate for a website, no? None of these techniques would be any different than a website, but a blog and a website have very different purposes.