How To Create Amazing Conference Content
Content Marketing World is the biggest content marketing event in the world. Therefore, it makes sense that presenters and attendees take advantage of the conference to create amazing content.
Don’t assume that the only people worth talking to are those speaking at the front of the room! At an event like Content Marketing World the people who attend are as important as the presenters.
Here are 13 actionable conference content marketing tips to create amazing content.
- Plan your schedule. Do your homework before you leave home. While it’s nice to have room in your schedule to grab a coffee or refreshing beverage, have a plan of action since the combination of travel and non-stop events can cause you to miss presentations or people you wanted to see.
- Take notes. This may sound like something your fifth grade teacher taught you but it serves two purposes. By writing down the key ideas, it helps you remember the information and assimilate it. Also, it can provide the basis for future content inspiration.
- Share useful tidbits via Twitter. This recommendation depends on being able to get connectivity at a conference; that doesn’t always work very well, especially if you’re in a location like the Javitis Center in New York City.
- Live-blog presentations. This means recording the session almost verbatim to provide input for your readers. Live blogging is an art form. Lee Odden is an expert at live blogging.
- Blog about the topics presented. Highlight the points made by a specific speaker and attribute the points to him/her. By contrast with live-blogging, this is more like reporting or presenting a summary of the talk. To make the article your own, add your own commentary on the topic.
- Interview speakers. If you’ve got an established audience that’s attractive to a presenter, then try reaching out through their blog, website or social media before the event or on-site. Last year, Ireland-based Ian Cleary took a short video of me that he used for a RazorSocial blog post later.
- Make connections with influencers. Use this in real life experience to introduce yourself to important folks in your area.
- Connect with other attendees. You never know who is sitting next to you and what you can learn from that person, especially if you’re at a show like Content Marketing World.
- Meet authors. Authors are always looking for ways to increase sales and visibility. If their books are on sale, get a copy and ask them to sign it. In addition to learning more about the topic, you can interview the author for a blog post and/or give away the book to one of your readers.
- Test the new products available in the exhibit hall. You can capture this information as an interview with company representatives, photographs, and/or reviews.
- Take photographs of behind the scenes activity. Share these images on the event sites as well as via your favorite social media entities.
- Curate the best conference tweets. Share the best of the tips you’ve learned or viewed on Twitter or in a post. Go beyond just re-posting the information. Enhance it with your own commentary and of course, don’t forget to attribute it to the appropriate sources.
- Follow up with people you’ve met. Building relationships that support your content creation efforts takes time. You don’t want to be seen as someone who just wants the quick hit. Skip the one-size-fits-all email. Let the recipient know why the connection was important to you. If you published something they inspired or have a photograph or video of them, send them a copy.
To create amazing content while attending a conference, take some time to plan your activities and bring the necessary tools to capture the content on-site.
What other tips would you add to this list of conference content creation and why?
BTW–if you’re at Content Marketing World, please attend my Lunch & Learn on Wednesday, September 11th to get 21 Tips and Tricks to Increase Your Content Effectiveness. (Spoiler alert: There’s a drawing for a special prize!)
For those of you in Raleigh, NC, please join me for Internet Summit November 11th through 13th.Use the code HEIDI50 to save $50 OFF any pass level.
Even though Content Marketing World is finished until next September, you can still get all the content from 2014's exciting conference. The CMWorld On Demand package includes: Audio and video from the 2014 keynote sessions, audio and PowerPoint presentations of all the breakout sessions, over 40 audio sessions from the leading B2B and B2C brands, as well as keynote video performances.
According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. And according to BazaarVoice, when it comes to trust, marketers may as well eliminate their own brand websites as a fountain of customer trust as only 16 percent of US consumers said they trust the content on a brand's website compared to the 51 percent who trust content generated by other users.
Today's digital currency is arguably authenticity, and what attracts customers - especially the digitally dependent, savvy millennial - is not just content. It is the delivery of authentic, unvarnished content from their peers.
Join the CMO Council on Wednesday, October 29, at 10am PST/ 1pm EST for a one-hour webcast that will invite industry experts in content marketing and user-generated content who are effectively leveraging authentic storytelling as part of their content marketing strategies. We will also feature an interactive Q&A session at the conclusion of the speaker presentations.
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Photo Credit: Joe Pulizzi at Content Marketing World 2012 taken by Lee Odden of Top Rank Blog