With 74,583 New Blogs in the Last 24 Hours, Who Needs Yours?

10 Reasons to Blog

With over 150 million blogs and 74,583 blogs started in the last 24 hours according to Nielsen’s BlogPulse, the world isn’t waiting for your blog. Therefore, before you jump into the fray, determine your reasons for blogging because an effective blog takes hard work to create ongoing content and to build an audience.

For context, here are salient facts from Technorati’s 2010 State of the Blogosphere. The average blogger spends 10+ hours per week on their blog and has 3.5 blogs. 80% of bloggers have been blogging for over 2 years. Mobile has changed blogging; 25% of respondents blog via mobile and 40% blog via a smart phone or iPad leading to shorter posts. In terms of traffic, 48% of bloggers receive less than 1,000 unique visitors per month while 2% of bloggers receive over 100,000 unique visitors per month. Further, social media is important for driving blog traffic; 87% of bloggers have a Facebook page for their blog and 56% of bloggers use Twitter to promote posts.

In light of these facts, consider your reasons for blogging carefully to help you assess the strength of your motivation. While it’s relatively easy to set up a blog, the drive to keep showing up at the computer screen must come from within. Here are ten questions to ask yourself before you start your blog.

  1. Do you want to keep a public journal? Since blogging is generally a public activity, this isn’t the old fashioned diary kept under lock and key. Do you want to share the details of your life with people you may not know? Ask yourself is there a reason that others would find my experience helpful? Remember, even your mother may not want to know that much about you.
  2. Do you have an issue about which you feel passionate? Has something happened to you, a family member or friend that’s caused you to help others facing the same issue? This can be a disease or other life-changing event. Is there a political issue that strikes a chord within you?
  3. Do you have the urge to share your knowledge? Are you experienced in an area that others are interested in?  This doesn’t have to be old-fashioned teaching. It can be “How To” columns.
  4. Do you see an information need in the marketplace that you can fulfill? Can you communicate with a potential audience in a way that will make sense to them? Sometimes people are so knowledgeable that they can’t explain the basics.
  5. Do you want to support your business with additional content? Blogs are good for providing additional information since the blogger can react faster to current trends and user input. Also the content cost effectively supports search optimization.
  6. Do you want to use a blog as a website? Since a blog is a simplified content management system (aka CMS), it can be used to build and maintain a website. If you choose not to post articles, it will still work.
  7. Do you want to encourage a community? This works well for hobbies where participants share information and projects like scrapbooking. It’s also useful for groups looking to help each other remotely like mommy bloggers.
  8. Do you need to protect your reputation? Negative information, either personal or corporate, can hurt your reputation and search rankings. One way to combat this is to create a blog where you post positive information on the issue to get your side of the story out and to create more search entries. Note: The negative comments and posts won’t go away, they’ll sink down in the search results making them less noticeable.
  9. Do you want to create a platform for management? This can be important for independent professionals as well senior members of a management team. It’s critical that the executive understand that this is an on-going commitment that requires regular posting.
  10. Do you want to build a media entity? While the blog landscape has evolved making this more difficult to achieve, there’s room for a niche site. Is there an untapped opportunity that you see? Is there a potential for advertising or another way of monetizing the content?

Assessing your underlying motivation for starting a blog is a critical step in creating your blog strategy since it helps you to define your blog’s goals. They’re what drives you to show up at the blank screen and create strong content in the early phases when there’s not necessarily any feedback.

Do you have any other suggestions to add to this list? If so, please do so in the comments section below.

Happy marketing,
Heidi Cohen


Tip of my hat to Mack Collier and BlogChat for inspiring this post in anticipation of tonight’s discussion.

For more information on blogging, here are some related columns:

Photo credit: sjiong via Flickr

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  • http://samswebguide.com Robyn from Sam’s Web Guide

    This is an excellent list Heidi.

    There are a couple questions I usually ask that are not here: Do you see yourself doing whatever you choose for the rest of your life? Would you do it for free without experiencing an eternal burnout?

    I think that these questions are essential for discovering true passion for various topics and I’ve asked myself the same. I use them to help direct my path with my blog.

    Keep up the good work Heidi.

    • http://riversidemarketingstrategies.com/ Heidi Cohen

      Robyn–Thank you for adding to the collective knowledge base. It’s important to realize that people’s interests evolve over time as do blogs. Therefore it’s a good idea to check your blog goals on a regular basis, say every year. Happy marketing, Heidi Cohen

  • http://jasonmkey.com Jason mKey

    Great post. I use my blog as a way of demonstrating my experience. I show potential clients that I practice what I preach and know what I’m talking about. For me almost nothing acts as a greater sales tool.

    • http://riversidemarketingstrategies.com/ Heidi Cohen

      Jason- I agree that a blog can be useful to demonstrate expertise, especially with prospective clients. It’s a fuller CV in this respect and can provide a fuller view of your knowledge and experience. Happy marketing, Heidi Cohen

  • http://www.theemotionmachine.com Steven

    Very interesting statistics, although blogs are so multi-purposeful that it doesn’t worry me that so many new ones pop up a day. The more the better! A blog is just a framework for creativity, it is up to each individual blogger to fill it up with value.

    • http://riversidemarketingstrategies.com/ Heidi Cohen

      Steven–What a great way to describe new blogs! The data from Technorati’s 2010 State of the Blogosphere wasn’t meant to deter new bloggers but rather to make them think about to stand out from the crowd. Happy marketing, Heidi Cohen