Books are the ultimate long form content marketing.
They’re educational information audiences actively seek.
No one knows this better than the Content Marketing World authors!
Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML.
Does your business social media use support and grow your company?
Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return?
Not sure? Continue reading
Q: What’s your best piece of advice for readers looking to improve their marketing?My best piece of advice for readers looking to improve their marketing: Never forget that every single marketing activity that you do—every blog post, every Instagram photo, every tweet, every conversation—is a reflection of your brand.
Everything you do in marketing contributes to the overall experience your customers and potential customers have with your company. So if what you’re doing in marketing isn’t making that experience better, it might not be worth doing.
Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece.
Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.
Even worse your content has no chance of going viral because no one knows about it. As a result they can’t talk about it or share it. Continue reading
Joe Pulizzi and his Content Marketing Institute team have built a community of professionals that descends on Cleveland every September for Content Marketing World (aka: #CMWorld).
Beyond the high quality, must-see content and the ability to connect with content experts, Content Marketing World speakers, exhibitors, attendees and staff are most notable for their use of orange. Continue reading
Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends.
Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel. Continue reading
Headlines matter.
This isn’t a marketing newsflash.
Back in the Mad Men era, David Ogilvy famously said:
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Interactive content marketing is white hot.
Why?
Because when the average reader spends 37 seconds per article (NewsCred) 
your content needs all the help it can muster. Continue reading
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