Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff?
Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and devices?
Then try interactive content. It’s content marketing superglue for visitor attention.
Q: What’s your best piece of advice for readers looking to improve their marketing?So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets.
Remember, the asset is not the content you create, it’s the audience you build from the content. So my advice is to focus on building audiences that opt-in to your messaging, where you have an opportunity to build a loyal, trusted relationship with them over time. If possible, do this using email subscription over social media subscription (which you have no control over).
Once you build a loyal audience, you have the opportunity to monetize that relationship in up to 10 different ways.
While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible.
Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” Continue reading
As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?”
I’m also asked, ”What top marketing books should I recommend my boss or team read?”
YIKES! Facebook engagement has lost 20+% since January 2107!
BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement.
Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. Continue reading
Help—I want to talk to someone at your company.
Before you laugh, ask your mother to contact someone at your firm (without using her speed dial to your direct line).
This isn’t a marketing joke with a great punch line about your mother. (I respect mothers, mine included!) Continue reading
Books are the ultimate long form content marketing.
They’re educational information audiences actively seek.
No one knows this better than the Content Marketing World authors!
Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML.
Does your business social media use support and grow your company?
Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return?
Not sure? Continue reading
JOIN ME!
$100 off with Promo Code:
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SMMWorld 2018
Social Media Marketing World
Feb 28 – Mar 2 in San Diego
JOIN ME!
$100 off with Promo Code:
AMPLIFY1717
SMMWorld 2018
Social Media Marketing World
Feb 28 – Mar 2 in San Diego
