You must incorporate social media into your 2015 marketing plan as an integral element of your content, communication, interaction and promotion.
Concurrently, social networks continue to mature in their own product life cycles becoming serious businesses and media entities that must generate revenues, profits and returns for investors. Continue reading
It’s “Top 10 Blog” season, the Academy Awards of blogging.
Before you ask: “Do I have what it takes to be a Top 10 Blogger?”
Listen, I understand what you’re thinking because I wondered the same thing myself. (BTW—this blog was short-listed for Social Media Examiner’s Top 10 Social Media Blogs 2015 along with 19 other amazing blogs.) Continue reading
As Gartner’s Jake Sorofman points out: “Content is the grist for the social marketing mill. Without compelling, insightful, inspiring content, social engagement simply fails to happen.”
Yet, creating sufficient new, tailored content to distribute across social media and owned platforms on a regular basis is overwhelming. Content curation to the rescue! Continue reading
Do your social media marketing activities drive measurable results?
Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives?
A top marketer told me about a social media campaign his agency created for a high profile client. Continue reading
Since January 1st, organic visibility in Facebook news feeds decreased for businesses.
Facebook made this change to reduce the use of push marketing messages. (For the details, see Facebook’s announcement.)
In 2015 the content marketing stakes are higher than they’ve ever been.
Understand that it’s not what you’re doing that’s the challenge.
People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness. And this doesn’t include the people in their lives and the environment in which they live. Continue reading
In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one.
Social media is not only mature in terms of its life cycle but also in terms of the age of participants. Continue reading
It’s the start of a new year and you’re looking at your blog wondering what you can do to improve it’s performance.
Whether your blog exceeded your expectations or fell short of your goals, now is the time for you to give your blog a fresh start to succeed in 2015. Continue reading
Each piece of your business’s content, whether it’s a comment, an article, a photograph, a video or some other form of information, is competing with every other piece of content for your target audience’s attention. Continue reading
The biggest problem most people have with the New Year are the resolutions they set. The same holds for your business.
They make New Year’s resolutions involving big audacious goals that are difficult to attain. It’s like they’re small children who believe that their fairy godmother is going to come along and bop them on the head so their resolutions magically come true. Continue reading
