Smartphones & Tablets Drive Sales [Charts]
Mobile devices boosted 2013′s holiday online sales visits.
Out of 400 million online shopping visits during Thanksgiving and Black Friday this year, one in four online sales occurred on a tablet or smartphone according to Adobe. Continue reading
Blogging: What to Do About Your Me-Me-Me Blog
Does your company blog suffer from being a me-me-me publishing platform? Is it a repository for blah, boring content that a someone in your organization published so he could check it off his To Do list?
If you feel yourself sliding down on your chair in fear that other readers will realize this epitomizes your blog, don’t worry, there are steps you can take to transform your blog into a more effective marketing machine. Continue reading
8 Small Business Branding Tactics Without A Big Budget
Small businesses can learn from the oil lamp at the heart of the Chanukah story that despite having only enough oil for one night, burned for 8 days.
Small business face equally difficult challenges since roughly 50% of them fail in the first 5 years according to the SBA, often due to a lack of resources. Continue reading
How Black Friday & Cyber Monday Sales Can Hurt You
Sales, sales and more sales. Call it Black Friday, Small Business Saturday or Cyber Monday – special sales hung around the Thanksgiving weekend in hopes of jumpstarting holiday buying have expanded, as have store hours to accommodate consumers’ schedules.
With roughly one-quarter to one-third of their annual results tied to holiday buying, retailers must pull out all of the stops. If consumers don’t purchase from them, they’re buying from competitors. Continue reading
A New Thanksgiving Tradition
Every family has its Thanksgiving traditions.
I never thought much about this as a child since my mother always made all of the holiday meals. Until one year when my parents and grandmother had a wedding to attend. As a result, we kids were left with my grandparents to have Jewish cold cuts. My grandfather’s one concession to the holiday was a can of corn. Not what we considered holiday fare. Continue reading
Is Your Blog Overstuffed?
For most American families, Thanksgiving means turkey with stuffing and all of the trimmings.
While the turkey is necessary for a traditional dinner, by itself, it’s not sufficient. Eat too much turkey, and you can feel bloated and won’t be able to enjoy the rest of the holiday meal. Similarly, an overstuffed blog can hinder its effectiveness.