The Ultimate Interactive Content Beginner’s Guide
Tired of investing in expensive top quality content that merely yields lackluster marketing results?
Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.
That may be true. Continue reading
SMMW17 Conference Blog Content Ideas You Can Steal
Need fresh blog post inspiration?
Don’t worry you’re not alone!
Most bloggers are constantly looking for new blog post ideas.
Add conference blog post content to your editorial calendar.
Conferences provide a bonanza of blog post ideas. Continue reading
99 Non-Taxing Free Blog Titles
Face it—blog post inspiration can be tough under normal circumstances.
When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Continue reading
5 Tactics To Build Your Blogging Grit
Do you have the blogging grit to push your blog into your category’s top ranks?
Or do you have lingering doubts about your blog’s lack of ability?
Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Continue reading
Heidi Cohen Interviews Rich Brooks
New book: The Lead Machine: The Small Business Guide to Digital Marketing
Q: What’s your best piece of advice for readers looking to improve their marketing?
Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone to all your marketing.
Too many businesses get seduced by social media. Not that tools like Facebook and SnapChat can’t be important marketing channels, but it’s difficult to drive traffic and sales from those channels unless you’re willing to spend money. Social media is great for networking and building trust, but if you want to make sales and grow your business, build your email list with qualified prospects and customers.
A great quote comes from Bryan Eisenberg: Social is for reach, but email is for revenue.