How To Improve Your Interactive Content Marketing Results
Interactive content marketing is white hot.
Why?
Because when the
your content needs all the help it can muster. Continue reading →
Email Newsletters: How To Build Reader Relationships
Are your email newsletters stuffed with bland filler?
Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them?
While your website and blog are the heart of your owned media, your email is the blood system that circulates communications. As your direct line to readers, your email communications must do your marketing’s heavy lifting. Continue reading →
99 Free Summer Blog Titles to Overcome Writer’s Block
Now that summer’s in full swing, do you feel the same way when you look at your blank computer screen?
Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) Continue reading →
Heidi Cohen Interviews Rebecca Lieb
Q: What’s your best piece of advice for readers looking to improve their marketing?
Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals or how to sustain and nurture initiatives.
In the late ‘90s the CEO’s teenage nephew built the website (he was qualified because he knew HTML). Email, search, social media: all are tactics marketers initially embraced tactically before they applied strategy.
We’re now seeing the same happen to content marketing; marketers commit to marketing before they really look at the whys and hows of the discipline.
Continue reading →
Why Interconnected Content Is The On Ramp to Your Content Marketing Offering
While we create one content effort at a time, no piece of content is an island.
We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.” Continue reading →
Posted on June 17, 2017 by Heidi Cohen in Career |
Heidi Cohen Interviews Daniel McGinn
New book: Psyched Up: How the Science of Mental Preparation Can Help You Succeed
Q: What’s your best piece of advice for readers looking to improve their marketing?
More than most professions, marketing requires people to perform in high-stakes settings, such as pitch meetings or crucial sales calls.
In my book, I argue that people should learn to prepare for these meetings the same way athletes prepare for competition—by having a process of mental preparation that puts them in the right mindset to perform.
Continue reading →
2017 Small Business Social Media Research
Want your small business social media to stand out and yield measurable results?
You still can although it may take longer to achieve your objectives.
The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering. Continue reading →
Maximize Gated Content Results: What You Need To Know
How does the form guarding your precious gated content look to your visitors?
Does your gated content whisper velvet rope entry for special guests or does it scream go away unless you’re willing to hand over your data?
Tourists line up and pay to enter Livraria Lello in Porto, Portugal to soak up the wood carved interior that inspired J.K. Rowling. To feel the Harry Potter magic, they don’t think twice about the exchange. Continue reading →
How To Create Content To Attract Readers, Shares & Search
Does your content suffer from a lack of love?
Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares?
Don’t worry—you’re not alone. Continue reading →
Posted on May 27, 2017 by Heidi Cohen in Branding |
Heidi Cohen Interviews Seth Price & Barry Feldman
New book: The Road to Recognition
How Top Brands Create Engaging Experiences on Social Media
Q: What’s your best piece of advice for readers looking to improve their marketing?
Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand. With just a small amount of consistency and focus, your personal brand can tell the world about your passions, expertise, humanity and the value you can provide.
Building a brand that accelerates your career is what we call your Road to Recognition. The most valuable thing you can learn from this book is that you are in the driver’s seat of the brand called you and that brand is crucial to your success in the age of digital media.
Continue reading →
