While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog.
Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal.
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Content marketers can learn a lot from this on-going science fiction franchise that includes five television series, twelve feature films, hundreds of novels, comics, games, figurines and more.
Social media like many businesses operates under a set of unstated rules. That said, like employees, participants are expected to know these rules and to act appropriately.
When businesses engage on social media platforms, they’re tried in the court of public opinion. For those who don’t follow the guidelines, the verdicts can be harsher than a court of law as Amy’s Baking Company has recently experienced on Facebook.
To prevent your business from wandering in the social media desert, here are ten commandments to get on track.
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Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets.
Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local!
Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs.
The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.
To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure that all associated content is developed concurrently to maximize resource use and eliminate planning and overhead.
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Mobile marketing is at the top of every marketer’s to-do list but most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content.
To get your marketing on track, here are twenty-five research charts explained in plain English. Continue reading
For many people, it’s difficult to create structure where there isn’t any and blogging is no different. Unless blogging is an integral part of your job with specific deadlines, it can be difficult to show up at your blog especially when other things are competing for your attention.
Blog time management helps you to create a structure and schedule to ensure your blog becomes part of your regular routine.
My mother me taught how to manage an unstructured project such as a blog.
Participants use Pinterest’s visual eye candy differently than other social media platforms. For marketers looking to use it to build their brand and support the purchase process, understanding this point is key to attracting and engaging your audience on Pinterest.
Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Continue reading
Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention. in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Continue reading
Not all content marketing is created equal; it varies based on weight, both in terms of its mass and seriousness of thought. Intuitively, this makes sense since each form of information fulfills different customer needs.
To ensure your content marketing is worth its weight in gold, Continue reading
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track.
Social media generates 14% of all leads and 13% of all customers, and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper, based on their online survey of marketing and business professionals between January 31 and February 14, 2013. Continue reading
8 Tips For Social Business
HootSuite's latest White Paper, shows how organizations can implement a successful social media strategy.
