Are You Taking Full Advantage of These Blogging Tactics?
It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba.
Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.) Continue reading
Tags: Andy Crestodina, Buffer, ClickToTweet, Curata, Derek Halpern, Gini Dietrich, Ian Cleary, Jay Baer, Jon Loomer, Marcus Sheridan, Mike Stelzner, Peg Pitzpatrick
2015 B2C Content Marketing Trends: Research and Charts
Content is essential to B2C marketing in today’s always-on, information-filled world.
77% of B2C marketers use a content marketing strategy to consistently create and distribute information that provides value to a well-defined target audience, according to Content Marketing Institute and MarketingProfs’s 2015 B2C Content Marketing Trends. Continue reading
MarketingProfs B2B Forum 2014 Lessons
Does anyone, except maybe Ann Handley or Joe Pulizzi, produce content so amazing that they couldn’t benefit from some awesome content marketing tips?
Live events like MarketingProfs B2B Forum 2014 are what LinkedIn’s Jason Miller calls “Big Rock Content”.
Live events are epic content you can re-imagine and adapt for other audiences, needs and venues. They’re a prime example of Rebecca Lieb’s Thanksgiving turkey analogy. Continue reading
What Andy Crestodina Taught Me About Small Business Content That Can Help You
Live events are where business takes place, especially for B2B companies.
Don’t think, like many small businesses do, that live events are a champagne priced marketing approach that your beer budget marketing can’t afford.
Instead, take a page from the Andy Crestodina playbook. As the Principal of Orbit Media, a Chicago based web design firm, Crestodina hosts a monthly Wine and Web in their offices to get speakers and audiences together. Continue reading