How Content Marketing and Native Advertising Differ
Content marketing vs native advertising—which should you use?
Content marketing and native advertising appear to be similar insofar as they provide useful information for prospects, customers and the public in a branded experience. Continue reading
Content Marketing Ideas: The Only 5 Sources You’ll Ever Need
99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average.
The challenge: Content marketing ideation. Continue reading
Don’t Panic! Avoid The Content Creation Crunch
April 15th is tax day in the U.S. It’s a deadline that instills people with a sense of panic. Similarly, content creation can cause anxiety if you’re faced with last minute crunch because it’s not finished.
Despite being an accountant’s daughter, this year was the first time since I’ve been married that my husband and I filed our taxes before the deadline. Continue reading
Heidi Cohen Interviews Pam Didner
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?
Understanding your business objectives and audience is the core, then use analytics to test and re-test in order to refine your marketing execution. The former helps you explain “why” and the latter helps you do “what” better.
What was the inspiration for your book?
Does Your Blog Suffer From The Dunkin Donuts Syndrome?
Have you reached the point where you dread turning your computer on to start writing a new blog post? You look at the blank screen. The cursor keeps blinking at you but somehow no words flow from your brain to your fingertips?
You have “The Dunkin Donuts Blogging Syndrome.” It’s named for the 1980s Dunkin Donuts television ad where the sleepy baker keeps muttering, “Time to make the donuts.” The difference is that you feel this way about having to craft another blog post. Continue reading