How To Get Your Content In Shape For The Summer

5 Summer Content Marketing Tips

How To Get YOur Content Into Shape  for the summerThis month, my gym has been pushing memberships. I’m not surprised since it’s the time of year when people start thinking about getting into shape to look their best in their skimpy summer clothes and bathing suits.

The same holds true for your content marketing. You need to get your content in shape for the summer. Continue reading

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Owned Media VS Earned Media: Which Yields Better Results

How Owned Media and Earned Media Differ

Owned Media VS Earned MediaOwned media vs earned media—Which should you use to distribute your content marketing?

Not sure they’re different?

Don’t worry. You’re not alone. Continue reading

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3 Power Pinterest Search Marketing Tips To Maximize Traffic

Pinterest: The Visual Discovery Search Engine Marketers Overlook

Power Pinterest Search Marketing TipsIs Pinterest part of your search marketing strategy?

Read that question again. I want to make sure you didn’t replace the word search with the word social.

Pinterest is characterized as a female dominated social media platform. Continue reading

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Digital Relevance – Book Interview

Heidi Cohen Interviews Ardath Albee

Digital_Relevance_CoverWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

Do the work to really know and understand your buyers, customers, end users – what they care about, need to accomplish and what influences them.

Whether you call this persona development or buyer profiles or buying centers, it doesn’t matter.

What matters is that you can’t possibly be relevant without this knowledge. How do you create content and a problem-to-solution story that will engage all of the people involved in making the decision across the entirety of the buying process if all you know is demographics? Continue reading

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How To Give Your Content A Winning Personality

Content Personality Checklist: 10 Tips To Make The Right Impression

Content Personality Checklist-Winning Content PersonalityHow do you want your audience to view your business?

Marketers spend lots of time constructing marketing personas to model their content’s target audience yet don’t consider how they’re viewed by others based on the content they create, distribute and share.

They forget: You don’t get a second chance to make a great first impression. Continue reading

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US Media Consumption: Where To Find Your Audience 

Where Your Audience Spends Their Time On Media

Smartphone use-US Media ConsumptionThe biggest challenge facing marketers, regardless of company focus or budget, is figuring out where to find your audience.

Specifically, you must figure out where your prospects spend their time on different media platforms and what they use them for. This allows you to present them with contextually relevant content they’ll pay attention to and, hopefully, engage with. Continue reading

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50 (Almost) Free Ways To Repromote Content

How To Give Your Content New Life Get New Readers and Leads

Repromote contentWhat if you could get more readers and leads from each piece of quality content so that you can look good to your boss and get yourself off of the content production treadmill?

While you know in your heart this is possible, and would even improve your content since you’d have more time to focus your creative energies on higher quality content. But you feel helpless to change the process since once you finish one piece, you’ve an endless list of more content requests.

Continue reading

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Stand Out – Book Interview

Heidi Cohen Interviews Dorie Clark

Stand_Out_CoverWhat’s your best piece of advice for readers looking to improve their marketing and why is it so important?

The most important thing you can do to enhance your marketing is to start creating content, whether it’s blog posts, a Twitter feed, a podcast, videos, etc.

The most powerful form of marketing is inbound, because people have already decided they like what you have to offer and are looking for more. But to get them coming to you, you first have to begin sharing your ideas.

Continue reading

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7 Blogging Superstars Reveal Their Secrets

How To Build Your Blog To Drive Measurable Results

Blogging Superstars Tell Their SecretsAnyone can blog. Create text, audio or video content and distribute it via feeds (aka RSS), email and/or social sharing to become a media entity.

However, blogging underscores the need to develop quality content that lays the foundation for thought leadership and builds an audience that leads to business success.

Continue reading

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Internal Content Curation: What Most Marketers Miss

10 Steps To Maximize Your Internal Content Curation

Internal Content Curation-10 StepsMost marketers believe content curation means: “How do I legally add to, enhance or provide new context to other people’s content (OPC) to create new information that improves my results?”

They miss the major content curation opportunity. Do you? Continue reading

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