Americans spend a whopping 12¼ hours per day with media on average according to eMarketer projections, up 1.5% from 2013, a smaller amount of growth than 2012.
That’s roughly three-fourths of a person’s waking hours due to how we consume content now.
As Mark Schaefer pointed out, there’s an upper bound to content consumption. It’s limited by time and the individual’s ability to take in information. Continue reading
Today is Earth Day. Do you know what the difference is between recycled content and up-cycled content?
Recycling changes waste materials into new products with the goal of reducing raw material consumption and energy use while decreasing pollution and related issues. Continue reading
For some marketers social media and lead generation seem like an oxymoron.
Why? Because social media tends to be oriented to personal use and lead generation tends to focus on B2B businesses.
The reality is that employees’ personal knowledge and experience influences their business decisions. Continue reading
Many bloggers zealously rush to start blogging. As a result, they often don’t give much thought beyond: “I’ve got a blog!”
Yet for your blog to be successful, you must ensure that it’s contributing to achieving your business goals. Continue reading
93% of B2B marketers are investing in content marketing to build their brands and produce leads according to Content Marketing Institute and MarketingProfs research.
Unfortunately only 42% of these marketers believe their content is effective. This is a problem because businesses invest money to generate sales. (Note: Although 90% of B2C marketers use content marketing, only 34% find it effective.) Continue reading
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Baffled by how to market to millennials?
Maybe the problem is your marketing not your audience.
That’s what SDL’s March 2014 survey of 300 US respondents aged 18-36 (specifically those born between 1978 and 1996) entitled “Understanding Millennials” indicates. Roughly 1 in 4 people in the US are millennials. Continue reading
Now that it’s ridiculously cheap and easy for anyone to take photographs and videos, marketers may overlook the fundamental power of quality visual content.
With over 350 million photos uploaded to Facebook on an average day (250 billion images uploaded to-date) it’s easy for your visual content to get lost in the social media content stream.
How does your firm’s social media use compare with the 2014 small business social media trends?
Regardless of your company size, its useful to check how the fastest growing SMBs (aka small and medium sized business) as represented by the Inc 500 use social media. Due to smaller size and lower amount of resources, these firms tend to take advantage of social media opportunities faster than their larger competitors.
Continue reading
For some marketers, the mere mention of analytics instills them with fear. That’s why an interactive marketing analytical framework is needed. For, as you move from one marketing campaign to the next, you need a basis for assessing each campaign’s effectiveness in achieving their intended business goals in order to ensure continued success.
To help you understand how this works, this article provides a detailed conceptual approach for assessing an interactive marketing campaign’s effectiveness.
At the heart of almost any interactive marketing program are seven steps which aim to engage prospects and customers to develop a profitable relationship.
These steps provide a framework for planning an online campaign as well as for providing an in-depth creative brief.
