The Next Evolution of Marketing – Book Interview

Heidi Cohen Interviews Bob Gilbreath

The Next Evolution of MarketingWhat’s your best piece of advice for readers looking to improve their marketing?

Think about your marketing as itself a part of your company’s product or service.

Instead of working on new ways to interrupt your audience with a commercial message, think about your customer’s ultimate needs—and consider how your marketing can be a value-added part of what you deliver. Continue reading

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How Social Media And Content Marketing Work Together

The Social Media-Content Marketing Interview

The Social Media Content Marketing InterviewSocial media and content marketing are intricately interconnected. Used together, social media and content marketing give you marketing superpowers.

To fully appreciate the combined power of social media and content marketing, we interviewed 4 Content Marketing World 2015 rockstars from the Social Media Track.  Continue reading

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Top 10 Essential WordPress Plugins

A Marketer’s Guide To The Best WordPress Plugins

Top 10 Essential WordPress PluginsMarketers love WordPress. WordPress is the content management system (CMS) of choice for dynamic websites because it’s significantly reduced the cost of software.

WordPress software is free to download and you can modify it to meet your marketing and operational needs.

As a result, an entire ecosystem of plugins and themes has emerged around WordPress eliminating the need for programming to add new website capabilities and features. Continue reading

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5 Content Categories To Help You Increase Sales

Does Your Content Marketing Improve Business Results?

5 Different content types - typed by youSince the average person receives 5,000 messages daily, you need content marketing organized by the 5 different content categories to achieve your overall business and marketing goals.

86% of B2B marketers used content marketing according to Content Marketing Institute and MarketingProfs 2015 researchContinue reading

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How I Create Quality Content

5 Analog Content Creation Tools That Trump Digital

Analog Content Creation ToolsDon’t get me wrong digital tools and technology rock when it comes to content marketing. BUT, nothing trumps old-fashioned analog content creation tools when it comes to raw content creation.

Content doesn’t exist until you decide it’s important to create and to share.  Continue reading

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How To Be A Content Curation Master

 7 Content Curation Formats Every Marketer Needs

Content curation masterContent marketers take note: As host of Comedy Central’s The Daily Show, Jon Stewart proved he was a content curation master.

While many believed that The Daily Show attracted the elusive 18 to 35 demographic solely to get the news, the reality was that their key viewers had already culled their news information from a variety of non-traditional sources such as blogs, newsletters and social media. Continue reading

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Why Content Marketing Trumps Advertising

7 Ways Content Marketing Works When Advertising Does Not

Content marketing trumps advertisingFace it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising.

What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.) Continue reading

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How to Make Powerful Speeches – Book Interview

Heidi Cohen Interviews Eamonn O’Brien

How_to_Make_Powerful_SpeechesWhat’s your best piece of advice for readers looking to improve their marketing?

Beware of making assumptions. It’s difficult to influence audiences if you don’t know where they are coming from. Remember “to know” versus “to think you know”.

It’s a mistake to think your audiences will think like you do or that you instinctively know what they “should” care about, or even believe or expect. 

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5 Ways To Make Your Social Media Marketing Measurable

Why Social Media Metrics Are Challenged (& How To Fix Them)

How to make your social media more measurableMeasuring social media results remains the top social media challenge for 60% of marketers according to 2015 Trust Radius research.

Despite this, marketers continue to put budget and resources against social media. Yet the inability to track results hinders 40% of marketers from getting sufficient resources.

When it comes to social media, marketers are like John Wanamaker who famously said, “Half the money I spend on [social media] is wasted; the trouble is, I don’t know which half.” Continue reading

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Buyer Personas – Book Interview

Heidi Cohen Interviews Adele Revella

Buyer Personas Book CoverWhat’s your best piece of advice for readers looking to improve their marketing? 

Marketers need to have deep insight into what affects their customer’s decision to purchase solutions like theirs.

Why is this important? Marketers make decisions every day – what to write about, how to say it, and where to make that information available to their prospective customers. Without these insights, marketing decisions are inevitably based on internal perceptions, historical metrics, and frankly, pure guesswork.

Continue reading