How Your Business Can Thank The People Who Matter Most

Don’t Be A Turkey: 20 Ways Marketers Can Say Thank You

Thanksgiving 2014Thanksgiving is more than a big turkey-focused meal with all of the trimmings and non-stop holiday sales. Nor is it the envy-inducing social media images portraying how great your cooking looks.

Rather, Thanksgiving is a time to look inward to truly appreciate those people in our lives that give us love, support and camaraderie. Oftentimes we don’t let them know how much we care about them. Continue reading

Tags: , ,

2015 B2B Buyers: A Content Marketing Crash Course

15 B2B Content Marketing Tips For End User Buyers

2015 B2B BuyersNewsflash: B2B buyers are living, breathing human beings, not machines.

While this may sound obvious, the reality is that many B2B marketers overlook this key fact when marketing to business buyers. Often, they’ve skipped crafting a marketing persona and related analyses. Continue reading

Tags: , , , ,

14 Twitter Holiday Tips To Beat Your Competition

Use Twitter To Supercharge Your Holiday Sales

Twitter-FireworksIs Twitter integrated into your 2014 holiday marketing plans?

If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.

Because over 50% of UK users turn to Twitter to discuss what they’re doing RIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)

Continue reading

Tags: , , , ,

200 Million Reasons Your Business Needs Instagram

15 Instagram Social Media Tactics To Extend Your Reach

Instagram social media tactics-Instamatic 104Instagram, the mobile visual social media content platform continues to grow.

With 200 million monthly active users posting 60 million photos daily, Instagram attracts 1.6 billion likes per day. Continue reading

Tags: , , ,

12 Mind-Blowing Social Media Metrics Facts (Charts)

What Social Media Metrics Mean For Your Business

12 Mind-Blowing Social Media Metrics FactsTracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk.

To understand the disconnect between social media engagement and driving business results, examine these 3 data points: Continue reading

Tags: , , ,

What Most Smart Marketers Miss About Google+

Google+ Tactics: 3 Ways To Maximize Your Reach

Google+ and Marketers-1If you, like many other marketers, think of Google+ as just another social media network in the Facebook and LinkedIn model, you probably believe that it lacks the powerful social interaction you’d expect.

Yet at the heart of the matter is that Google+ isn’t about social media.

Continue reading

Tags: , , , ,

Convince Your Boss To Use Video Content Marketing

Video Content Research: 11 Charts

Video Content ResearchUse video to get your brand up in lights!

Think movies for your audience’s screen of choice not advertising or promotion.

With expanded ownership and use of mobile devices including smartphones and tablets, consumers can view as well as shoot video content when and where they wish. 36% of Internet users visit YouTube via a mobile device according to Global Web Internet. Continue reading

Tags: , , , ,

Facebook: How To Stand Out

Small Business Facebook Lessons

Beach -How to stand outPeople spend a ton of time on Facebook socializing.

Given the amount of time spent, marketers have followed their prospects to this social media giant despite the short lifespan of a Facebook like. But they overlook the fact that people are on Facebook to engage with their family and friends not brands. Continue reading

Tags: , , , , , ,

The Secret To Grow Your Business Social Media Profile

20 Easy-To-Implement Business Social Media Tips

Biggest Secret to Growing YOur Business Social MEdia ProfileWant to know the biggest secret to grow your business social media profile?

Of course you do! (What marketer worth their salt doesn’t???)

Before I tell you, it’s important to understand that most businesses are NOT power media upstarts like Upworthy and ViralNova that average 60,000 social shares per article and get 99% of their social shares from Facebook. Continue reading

Tags: , , , , , , , ,

You Can Put A Price On Pinterest

15 Pinterest Tactics To Drive Sales and Traffic

Pinterest TacticsPinterest is where your prospects and customers turn to get inspiration and shop on social media; it’s couch commerce at its best.

Tweet This Pinterest has 30 billion pins and 750 million pinboards according to founder Evan Sharp. Yet the beauty of Pinterest is that users never feel overwhelmed. Continue reading

Tags: , , , , , , , ,