Don’t Be A Turkey: 20 Ways Marketers Can Say Thank You
Thanksgiving is more than a big turkey-focused meal with all of the trimmings and non-stop holiday sales. Nor is it the envy-inducing social media images portraying how great your cooking looks.
Rather, Thanksgiving is a time to look inward to truly appreciate those people in our lives that give us love, support and camaraderie. Oftentimes we don’t let them know how much we care about them. Continue reading
15 B2B Content Marketing Tips For End User Buyers
Newsflash: B2B buyers are living, breathing human beings, not machines.
While this may sound obvious, the reality is that many B2B marketers overlook this key fact when marketing to business buyers. Often, they’ve skipped crafting a marketing persona and related analyses. Continue reading
Video Content Research: 11 Charts
Use video to get your brand up in lights!
Think movies for your audience’s screen of choice not advertising or promotion.
With expanded ownership and use of mobile devices including smartphones and tablets, consumers can view as well as shoot video content when and where they wish. 36% of Internet users visit YouTube via a mobile device according to Global Web Internet. Continue reading