The Devil’s Data Dictionary – Book Interview

Heidi Cohen Interviews Jim Sterne

New book: The Devil’s Data Dictionary – Making Fun of Data

Q: What was the inspiration for The Devil’s Data Dictionary?

DDD coverSOOOOO serious all the time! What’s up with that? Data and statistics is dry, dry, dry. I’ve done my best to inject some humor and music into the mix yet everything you read is soooo serious.

But data people are actually fun. And intelligent. And that’s a wonderful combination. They’re great people to hang out with. So I set out to make them smile.

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Favorite Content Curation Tips To Wow Your Readers

6 Content Experts Share Their Favorite Content Curation Tip

Favorite Content Curation TipsAdd these favorite content curation tips from 6 content experts to your content marketing mix.

Like sharing a bottle of fine wine with friends, content curation enhances your relationships.

Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Continue reading

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How To Drink From The Social Media Fire Hose

5 Step Business Social Media Marketing Plan

5 Step Business Social Media Plan“I feel like I’m drinking from the social media fire hose.” 

Do you feel this way?

You’re NOT alone.

I heard this sentiment over and over from social media managers at Social Media Marketing World 2016. (BTW, I hear this refrain a lot.)  Continue reading

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I Know How She Does It – Book Interview

Heidi Cohen Interviews Laura Vanderkam

New book: I Know How She Does It: How Successful Women Make the Most of Their Time

i-know-how-she-does-it-coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Book authors often don’t start out thinking they need to know much about marketing, but the smart ones quickly figure out otherwise! You can’t share your ideas with the world if no one can find your ideas.

Marketing is fundamentally about helping people who need your message to find that message. There doesn’t need to be anything inauthentic or pushy about it. Just be clear on your story, and why your message matters to you and the world, and then look for places to tell that story.

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3 Social Media Marketing World 2016 Tactics

How You Need To Change Your Social Media Marketing NOW

Social_Media_Marketing_World_2016For social media marketers, Social Media Marketing World 2016 (aka #SMMW16) is manna from heaven.

Social Media Marketing World is a fire hose of the latest insider tips for all things social media and hobnobbing with the social media digerati. (No, Zuck wasn’t there!) Continue reading

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5 Core Content Types Every Marketer Needs To Succeed

Fill Your Editorial Calendar Without Hurting Your Budget

5_Core_Content_Types_-_Chart-_Heidi_CohenNo [piece of content] is an island complete in itself.

Long before content marketing ever existed John Donne understood its interconnected nature.

Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These attributes of your products and services aren’t concrete. They can’t be tested in advance. Continue reading

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The 10% Entrepreneur – Book Interview

Heidi Cohen Interviews Patrick J. McGinnis

New book: The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

The_10__Entrepreneur_coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Marketing starts with you. Make your name the most important one of your business card so that no matter where you go in your career, you will always be investing in the only “brand” that you can actually carry with you – your own.

Choose the one or two things you most want to be known for professionally (and sometimes that intersects with personal interests as well). Then create content, whether it’s a blog, blog posts for others, or articles for publications, that support all of your efforts. Also try to speak at conferences or maybe even on TV.

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Key 2016 Content Curation Trends: Are You Keeping Up?

6 Content Curators Explain How To Break-Through

Key 2016 Content Curation TrendsContent marketers find it increasingly difficult to attract audience attention in 2016.

Even worse, that’s before they can start to engage prospects, develop relationships and ultimately sell product.

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Why Search No Longer Has A Chokehold On Marketing

How To Think Beyond Search Marketing In 2016

Think beyond search marketingSearch is no longer marketing’s safety school.

Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails.

Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Continue reading

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Born For This – Book Interview

Heidi Cohen interviews Chris Guillebeau

New book: Born for This: How to Find the Work You Were Meant to Do

Born_for_This_-_Final_CoverQ: What’s your best piece of advice for readers looking to improve their marketing?

A lot of things have changed in recent years and what worked before doesn’t work now. But the one thing that hasn’t changed is relationships. In fact, they are more important than ever before—the more you can build direct relationships with customers, clients, or whoever pays your bills, the better.

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