Posted on May 27, 2017 by Heidi Cohen in Branding |
Heidi Cohen Interviews Seth Price & Barry Feldman
New book: The Road to Recognition
How Top Brands Create Engaging Experiences on Social Media
Q: What’s your best piece of advice for readers looking to improve their marketing?
Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand. With just a small amount of consistency and focus, your personal brand can tell the world about your passions, expertise, humanity and the value you can provide.
Building a brand that accelerates your career is what we call your Road to Recognition. The most valuable thing you can learn from this book is that you are in the driver’s seat of the brand called you and that brand is crucial to your success in the age of digital media.
Continue reading →
What 2017 State of Inbound Marketing Means For Your Business
Want your business to standout amidst a broader array of customer options online and offline?
Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Continue reading →
Tags: Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer Marketing, PESO model, Rand Fishkin
Posted on May 19, 2017 by Heidi Cohen in Branding |
Use Your Location To Improve Your Brand And Business
Ever thought about how your physical location reflects on your brand and your business?
Or did you rent the first available place you could afford without thinking about the marketing implications?
Be honest. Continue reading →
5 Column Types Every Content Marketer And Blogger Needs
Is recurring content part of your editorial content mix?
Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule.
It’s cyclical content your readers actively seek. Continue reading →
Tags: Ann Shayne, ClickZ, Copyblogger, Gini Dietrich, Jay Baer, Joe Pulizzi, Kay Gardiner, Mason Dixon Knitting, Mike Stelzner, Rand Fishkin, Robert Rose, Social Media Examiner, The Economist
Posted on May 14, 2017 by Heidi Cohen in Customer |
Customer Experience Is The New Marketing Black
You can learn a lot about customer experience and how to treat your audience from your mother.
Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.
They translate to leads and sales; they’re proof of your marketing acumen. Continue reading →
5 Basic Content Types Your Customers Actively Seek
Before you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content.
To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.
This Customer FAQ Content is like the 5 basic food groups you learned about in grade school. Continue reading →
Posted on May 5, 2017 by Heidi Cohen in Marketing |
Holiday Celebration Marketing: 5 Types You Need
It’s Cinco de Mayo!
Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?”
More to the point: Should your business celebrate this holiday?
As my Accounting Professor taught me, “It depends.” Continue reading →
How To Use Micro-Influencers To Improve Your Marketing Results
When in buying mode, no customer is an island.
Instead, prospects research a variety of resources and reach out to influencers, both online and IRL.
While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use. Continue reading →
Tags: Andy Sernovitz, Charts, Ed Keller, Expertcity, Influencer, Jonah Berger, Lee Odden, Markerly, Mavrck, Micro-Influencer, Nielsen, Tomoson
The Ultimate Interactive Content Beginner’s Guide
Tired of investing in expensive top quality content that merely yields lackluster marketing results?
Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.
That may be true. Continue reading →
SMMW17 Conference Blog Content Ideas You Can Steal
Need fresh blog post inspiration?
Don’t worry you’re not alone!
Most bloggers are constantly looking for new blog post ideas.
Add conference blog post content to your editorial calendar.
Conferences provide a bonanza of blog post ideas. Continue reading →
