Heidi Cohen interviews Pat Spenner
Q: What’s your best piece of advice for readers looking to improve their marketing?
Stop personalizing content to individual personas. Start personalizing content to drive consensus across a diverse buying group.
Why? The average B2B purchase has 5.4 different stakeholders involved. Each of those stakeholders has a very different worldview—objectives, goals, metrics, means, etc.
3 Key 2016 Content Marketing Trends
Are your 2016 content marketing plans ready?
Don’t worry—you’ve still got time.
But you need to act soon!
To help you, here are my 3 key 2016 content marketing trends to include in your 2016 content marketing plans. Continue reading
Steal My Secret To Keeping Your Blog Ideas Flowing
How do you turn out so much quality blog content? What’s your blogging secret?
I often get asked these questions.
For my part, I’m always surprised readers think I have a secret process.
What they don’t realize is that I spent years studying writing with award winning authors like Michael Cunningham. Continue reading
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