Do your prospects and customers trust your content, employees and products?
The answer depends on who tells them about you. This shouldn’t come as a surprise.
Think about the following question: Continue reading
Is your content marketing getting the visibility it needs to reach the maximum audience it deserves?
Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase. Continue reading
Twitter has been getting a lot of bad press since its earnings report.
Is this a sign that you should stop your Twitter marketing?
The short answer: No Continue reading
Do you feel it’s impossible to create content that’s a viral social share success?
93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research.
While sites like Upworthy makes it look easy, not every one of their articles is a viral social share success. Continue reading
Romance is key to successful content marketing. Without it, you risk turning prospects off before they have the chance to experience your products and services.
I’m not saying this because it’s Valentine’s Day because true romance doesn’t need a special holiday to celebrate your relationship and care. Rather it’s something you do everyday. Continue reading
Content curation ensures that your content marketing isn’t a once and done process.
To maximize the value of each piece of content you’ve created, plan future content use in your content curation editorial calendar. Continue reading
Brand message repetition has long been a key to advertising success.
The rule of thumb is that your target audience must see your message 5 to 7 times before they believe it.
To achieve this objective, today’s marketers must distribute their content on social media because it’s where their prospects spend their time, over an hour a day!!! Continue reading
If your content marketing doesn’t drive leads and ultimately sales, it’s a #FAIL.
Yes, you need to build your brand and attract a following, BUT as the famous Benton & Bowles quote goes, “It’s not creative unless it sells.” (Note: This quote is often misattributed to David Ogilvy.) Continue reading
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