7 Steps To Add Personae To Your Marketing-Do Not Skip #3

Post Marketing Persona Creation: Help–What Do I Do Next?

Post Marketing Persona Creation-7 StepsA persona is a key element of social media, content or really any type of marketing.

BUT persona creation is NOT a marketing destination. Tweet This

You develop a persona to facilitate your marketing creation and enhance its effectiveness. Continue reading


Are You Producing Content Like An A-Lister?

Second Half Content Marketing Checklist – 50 Points

Second Half Content Marketing ChecklistWould you like craft content marketing like an A-lister?

You spend hours and hours on your content marketing.

By contrast, A-listers make content marketing look effortless.

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40 Blogging Tactics For Your Marketing Toolbox

Blogging: Social Media OR Search Tactic?

blogging: social media or search tacticAs a marketer, is blogging a social media or search tactic?

Don’t think it doesn’t matter because blogging addresses both marketing needs.

Let’s examine how these 2 approaches differ since it has an impact on your blog’s content, presentation and results. By understanding these differences, you can enhance your blog’s ability to achieve your business objectives. Continue reading

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Are You Increasing Social Media ROI With Social Share Lifespan?

Facebook and Twitter Lifespan: The Facts [Charts]

Facebook post lifespanBlink on most social media platforms and you may miss the conversation.

Andy Warhol’s idea of 15 minutes of fame seems like a lifetime by comparison.

Why? Continue reading

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Best Marketing Advice For Recent Graduates

100 Marketing Experts Share Their Career Wisdom

Best Marketing Advice – 100 expertsOn the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.

I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.

To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading

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The 2 Things Every Marketer Must Do

20 Tactics To Raise Your Marketing Batting Average

Marketing Batting Average-20 TacticsMarketers are a lot like great baseball hitters. To raise your marketing batting average, you need to do 2 things: Get up to bat a lot and get on base a lot.

Get your marketing up to bat a lot

To get your marketing up at bat more frequently, create more top of the funnel opportunities.

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What Would You Give Up To Keep Your Smartphone?

Mobile App Research Reveals What You Need To Know

Mobile Apps-HeidiCohenSmartphones are the center of our 21st century lives.

47% of Americans can’t go more than 24 hours without their smartphone according to BankAmerica research. Tweet This

Sorry television, coffee and social media–BUT smartphones outrank you in terms of daily necessity! Continue reading

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The Dirty Little Secret Of Content Curation Roundup Posts

10 Super Easy Tips To Improve Roundup Results

Content Curation Roundup PostRoundup posts are “sweet”.

As a specialized form of content curation, roundup posts are the content marketing gift that keeps on giving when done well.

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13 Hot Marketing Tips To Set Off Fireworks

13 States Of Marketing

Fireworks-13 Hot Marketing Tips-HeidiCohenLike 4th of July fireworks, your marketing must be hot, bright and loud to break through, attract attention, and get people to act.

Just as fireworks have evolved to create amazing, synchronized light displays, marketing has also advanced so that we now have 13 states of marketing. Continue reading

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4 Ways To Expand Your Content Marketing With Social Content

Social Content Definition: Examples and Marketing Tips

Social Content-Involve Your CommunitySocial content is shorthand for the terms “social media” and “content marketing.” It represents content and link sharing on various social media platforms.

Yet, for marketers, the social content definition is broader and, often, not well understood. Social content is about how the content is created, not shared or distributed!

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