Do You Know What Your Audience Is Doing On Social Media?

Social Media Behavior In 2015

Social Media Behavior in 2015You must incorporate social media into your 2015 marketing plan as an integral element of your content, communication, interaction and promotion.

Concurrently, social networks continue to mature in their own product life cycles becoming serious businesses and media entities that must generate revenues, profits and returns for investors. Continue reading

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What The Top 10 Bloggers Do Differently To Succeed

10 Tricks For Success From The Top 10 Blogs

Gold top 10 winner-Top 10 BloggersIt’s “Top 10 Blog” season, the Academy Awards of blogging.

Before you ask: “Do I have what it takes to be a Top 10 Blogger?”

Listen, I understand what you’re thinking because I wondered the same thing myself. (BTW—this blog was short-listed for Social Media Examiner’s Top 10 Social Media Blogs 2015 along with 19 other amazing blogs.) Continue reading

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3 No-Brainer Reasons To Curate Content

Content Curation To The Rescue!

Reasons to curate contentAs Gartner’s Jake Sorofman points out: “Content is the grist for the social marketing mill. Without compelling, insightful, inspiring content, social engagement simply fails to happen.”

Yet, creating sufficient new, tailored content to distribute across social media and owned platforms on a regular basis is overwhelming. Content curation to the rescue! Continue reading

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How To Drive Measurable Social Media Results

5 Social Media Tactics To Improve Trackability

Drive Measurable Social Media ResultsDo your social media marketing activities drive measurable results?

Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives?

A top marketer told me about a social media campaign his agency created for a high profile client. Continue reading

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Decreased Facebook Visibility: What Can You Do?

30 Low Budget Tactics To Maximize Small Business Reach

Decreased Facebook VisibilitySince January 1st, organic visibility in Facebook news feeds decreased for businesses.

Facebook made this change to reduce the use of push marketing messages. (For the details, see Facebook’s announcement.)

Continue reading

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15 Ways You Can Beat The Content Marketing Odds

Is Your Content Marketing Living Up To Its Potential?

15 Ways your can beat the content marketing oddsIn 2015 the content marketing stakes are higher than they’ve ever been.

Understand that it’s not what you’re doing that’s the challenge.

People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness. And this doesn’t include the people in their lives and the environment in which they live. Continue reading

Social Media Marketing 2015: Where Is Your Audience?

37 Social Media Marketing Facts (Charts)

Social Media Marketing 2015In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one.

Social media is not only mature in terms of its life cycle but also in terms of the age of participants. Continue reading

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The Definitive 2015 Blog Assessment Checklist

Get Your Blog Off To A Strong Start Now

Definitive 2015 Blog Assessment ChecklistIt’s the start of a new year and you’re looking at your blog wondering what you can do to improve it’s performance.

Whether your blog exceeded your expectations or fell short of your goals, now is the time for you to give your blog a fresh start to succeed in 2015. Continue reading

Content Marketing Distribution: Pull vs Push (Chart)

20 Content Distribution Formats

Content marketing distributionEach piece of your business’s content, whether it’s a comment, an article, a photograph, a video or some other form of information, is competing with every other piece of content for your target audience’s attention. Continue reading

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The Ultimate 2015 Marketing Checklist To Guarantee Success

100 Marketing Tactics: Social Media, Content Marketing and Mobile

The Ultimate 2015 Marketing ChecklistThe biggest problem most people have with the New Year are the resolutions they set. The same holds for your business.

They make New Year’s resolutions involving big audacious goals that are difficult to attain. It’s like they’re small children who believe that their fairy godmother is going to come along and bop them on the head so their resolutions magically come true. Continue reading