5 Ways To Show Thanks With Content Marketing
These 2 words show prospects, customers and others you really care about them, not just their money.
Everyone wants to feel they make a difference. Continue reading
Small Business Tips To Use 365 Days A Year
Before the Thanksgiving turkey’s cold, we’re off to do holiday shopping.
Major retailers like Amazon, Walmart and others already have their holiday sales set.
Small business owners, you can provide service that customers, especially those seeking more than a good deal, want.
50 Marketers Define Content Marketing
What’s your content marketing definition?
Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages.
Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Continue reading
Tags: Aaron Orendorff, Andy Crestodina, Ann Handley, Ann Holland, Barry Graubart, Brian Carter, CC Chapman, Chad Politt, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Erika Heald, Heidi Cohen, Ian Cleary, Jay Baer, Joe Pulizzi, Lee Odden, Leo BUrnett, Matt Heinz, Michael Brenner, Nadya Khoja, Pawan Deshpande, Rebecca Lieb, Robert Rose
Get Your Blog In the Halloween Spirit
Who can’t use some new blog tricks?
Before you answer, do you know the key to your blog’s success?
This isn’t a trick question!
BUT, if you don’t know this answer, none of these blog tricks will necessarily help you.
Answer: You need to know your blog’s goals.
What I Learned At MarketingProfs B2B Forum
You can use these 5 MarketingProfs B2B Forum tactics even if you didn’t attend this live mega-content event.
No, this isn’t another conference summary parading as helpful business advice.
I admit it.
“I’m a MarketingProfs B2B Forum fangirl!” Continue reading
Tags: Andrew Davis, Andy Crestodina, Ann Handley, Daniel Glickman, Jason Miller, Joe Pulizzi, Julie Pildner, Larry Kim, Lee Odden, MarketingProfs B2B, Matthew Grant, Michael Brenner, Michael Wesch, Rob Zaleski, Sarah Lewis, Sean Callahan, Shane Snow
How To Get The Most Out Of Your B2B Blog
Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results?
You shouldn’t be.
Tags: Andy Crestodina, Ann Handley, Ashley Zeckman, B2B, BuzzSumo, Caitlin Burgess, Content Marketing Institute, Drift, Gini Dietrich, Ian Cleary, Jeffrey L. Cohen, Joe Pulizzi, Larry Kim, Lee Odden, MailChimp, Marcus Sheridan, Michele LInn, Mike Stelzner, Moz, OptinMonster, Priceonomics
Are You Committed To Content Marketing?
Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research.
Like any on-going relationship, content marketing requires commitment and work to be successful Continue reading
23 Content Marketers Share Their Insights
Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World.
It’s the world’s largest content conference, a major live event.
So it’s hard not to have FOMO.
Don’t worry we’ve got you covered. Continue reading
Tags: Aaron Orendorff, Andrea Fryrear, Andy Crestodina, Ann Handley, Brian Carter, Brian Kolb, Brian Lindamood, Carmen Hill, Chad Politt, Christoph Trappe, Diana Ballard, Doug Kessler, Erika Heald, Ian Cleary, Ivana Taylor, Jacquie Chakirelis, Jay Baer, Jeremy Bednarski, Kristina Halvorson, Lars Silberbaurer, Luiza Gaidzinski, Marlene Oliveira, Matt Heinz, Michele LInn, Mitch Joel, Nadya Khoja, Pawan Deshpande, Robert Rose, Scott Stratten, Shana Pilewski, SUsan Moeller