A persona is a key element of social media, content or really any type of marketing.
BUT persona creation is NOT a marketing destination. 
You develop a persona to facilitate your marketing creation and enhance its effectiveness. Continue reading
Would you like craft content marketing like an A-lister?
You spend hours and hours on your content marketing.
By contrast, A-listers make content marketing look effortless.
As a marketer, is blogging a social media or search tactic?
Don’t think it doesn’t matter because blogging addresses both marketing needs.
Let’s examine how these 2 approaches differ since it has an impact on your blog’s content, presentation and results. By understanding these differences, you can enhance your blog’s ability to achieve your business objectives. Continue reading
Blink on most social media platforms and you may miss the conversation.
Andy Warhol’s idea of 15 minutes of fame seems like a lifetime by comparison.
Why? Continue reading
On the MetroNorth railroad, heading back to Grand Central, I gave my two cents regarding how to get into marketing to a recent graduate seated opposite me.
I recommended spending time on social media to understand how businesses use it to achieve business objectives (as opposed to using it to socialize) and starting a blog.
To supplement this advice, I pulled a notepad out of my backpack and jotted down a few books and resources. Continue reading
Marketers are a lot like great baseball hitters. To raise your marketing batting average, you need to do 2 things: Get up to bat a lot and get on base a lot.
To get your marketing up at bat more frequently, create more top of the funnel opportunities.
Smartphones are the center of our 21st century lives.
47% of Americans can’t go more than 24 hours without their smartphone according to BankAmerica research.
Sorry television, coffee and social media–BUT smartphones outrank you in terms of daily necessity! Continue reading
Roundup posts are “sweet”.
As a specialized form of content curation, roundup posts are the content marketing gift that keeps on giving when done well.
Like 4th of July fireworks, your marketing must be hot, bright and loud to break through, attract attention, and get people to act.
Just as fireworks have evolved to create amazing, synchronized light displays, marketing has also advanced so that we now have 13 states of marketing. Continue reading
Social content is shorthand for the terms “social media” and “content marketing.” It represents content and link sharing on various social media platforms.
Yet, for marketers, the social content definition is broader and, often, not well understood. Social content is about how the content is created, not shared or distributed!
