Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

2015 B2C Content Marketing Trends: Research and Charts

2015 B2C Content Marketing Trends-3 ElementsContent is essential to B2C marketing in today’s always-on, information-filled world.

77% of B2C marketers use a content marketing strategy to consistently create and distribute information that provides value to a well-defined target audience, according to Content Marketing Institute and MarketingProfs’s 2015 B2C Content Marketing Trends. Continue reading

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Viral By Design: 3 Social Media Secrets

How Upworthy Crafts Viral Social Media Success

Viral Social Media SuccessWant to create a viral social media success?

Then, take a page from Upworthy’s viral playbook.

Upworthy averaged 60,000+ shares per article, roughly 5 times Buzzfeed’s rate as noted in How To Improve Your Content Based On 2.6 Billion Social Media Shares. Continue reading

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Steal These 5 Awesome Content Marketing Tips

MarketingProfs B2B Forum 2014 Lessons

Steal These 5 Awesome content marketing tipsDoes anyone, except maybe Ann Handley or Joe Pulizzi, produce content so amazing that they couldn’t benefit from some awesome content marketing tips?

Live events like MarketingProfs B2B Forum 2014 are what LinkedIn’s Jason Miller calls “Big Rock Content”.

Live events are epic content you can re-imagine and adapt for other audiences, needs and venues. They’re a prime example of Rebecca Lieb’s Thanksgiving turkey analogy. Continue reading

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How To Dominate LinkedIn Publishing

10 LinkedIn Publishing Tips (With Charts And Examples)How to Dominate LinkedIn Publishing

LinkedIn publishing provides B2B marketers with a highly targeted combination of content publishing platform and social network.

Likeable Local’s CEO Dave Kerpen saw the value of LinkedIn publishing when it was only available to select influencers. Continue reading

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Top 2015 B2B Content Marketing Tactics

30 Actionable Content Marketing Tips You Can Use Now

2015 B2B Content Marketing TacticsDoes your 2015 content marketing strategy benefit from the use of a variety of B2B content marketing tactics?

Before you answer, let’s examine the tactics used by other content marketers according to Content Marketing Institute and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America to see how your efforts measure up against your peers. Continue reading

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Small Business Live Events: 16 Tips To Create Yours

What Andy Crestodina Taught Me About  Small Business Content That Can Help You

Andy Crestodina at Content Jam 2014Live events are where business takes place, especially for B2B companies.

Don’t think, like many small businesses do, that live events are a champagne priced marketing approach that your beer budget marketing can’t afford.

Instead, take a page from the Andy Crestodina playbook. As the Principal of Orbit Media, a Chicago based web design firm, Crestodina hosts a monthly Wine and Web in their offices to get speakers and audiences together. Continue reading

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The Only 3 Business Goals You Ever Need

Are You Focused On The Wrong Objectives?

The Only 3 Business Goals You Ever NeedBefore you say, sales, sales, sales, understand that every company is in business to create sales that yield profits.

To this end, you need to focus on the right business goals. Continue reading

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How To Succeed At Content Marketing In 2015

2015 Content Marketing Trends [Research / Charts]

2015 Content Marketing TrendsIs your 2015 content marketing on track to succeed?

Before you can answer this question, you need to know what content marketing success looks like.

If you’re like most marketers, you can’t answer this question.

I say this based on Content Marketing Institute (CMI) and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Continue reading

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Jay Baer & Marcus Sheridan: 5 Pro Content Marketing Tips

How Jay Baer and Marcus Sheridan Make Content Human

5 Pro Content Marketing TipsJay Baer of Convince and Convert and Marcus Sheridan of The Sales Lion are 2 very astute content marketers. If you pay attention not only to what they say but also to what they do, you can improve your content marketing.

I call these pro content marketing tips! Continue reading

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How Curated Content Performance Beats Original Content

Content Marketing: Original Versus Curated Content

Original content vs curated contentShould I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality.  Continue reading

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