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AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy
Heidi Cohen interviews Mark Schaefer
New Book: Belonging To The Brand: Why Community Is The Last Great Marketing Strategy
Editor’s Note:
To show that Mark Schaefer walks the talk, he has built a vibrant RISE Community. In addition to its active Discord channel, the community experiments with NFTs, AI, and the metaverse as it explore the future of marketing.
Heidi: Belonging To The Brand starts by exploring the human changes that occurred during and after the pandemic. Continue reading
Tags: Audience, Belonging to the Brand, Boss Mom, Brand, Community, edelman, Fan, Mark Schaefer, McKinsey, small business, Trust
Fan Community The Grateful Dead Teach You How To Improve
Have you built a fan community as part of your overall marketing strategy?
Do your people, products or brand have raving fans who talk about you?
When integrated into your marketing strategy, a fan community is a special group of people who choose to associate with your organization for more than your product or promotions. These individuals feel an emotional attachment to and become externally involved with you. Continue reading
Mad Men Marketing Quotes: How To Improve Your Results
You can learn a lot by paying attention to the Mad Men marketing quotes.
For example, Bill Bernbach famously said of our marketing profession:
“Our job is to bring the dead facts to life.”
14 Ways To Romance Your Audience With Content Marketing
Romance your customers with content marketing is key to success.
Without adding some love, you risk turning prospects off before they have the chance to experience your products and services.
I’m not saying to do this just for Valentine’s Day because romance doesn’t need a special holiday to celebrate your relationship and care.
Rather build your relationships with your audience through the use of quality consistent content to show you care.
Tags: Brooke Sellas, Holiday, Marcus Sheridan, Tips, Valentine's Day
Content Quality Lesson: Apple’s 1984 Super Bowl Ad
Do you consistently produce quality content?
To paraphrase Stan Lee, the creator of Spiderman, “With great content come great brands!”
To help you, let’s examine this content marketing quality lesson,’s Apple’s 1984 Super Bowl ad. While it broke all of the rules at the time, it remains the benchmark for not only Super Bowl ad but also content marketing quality. Continue reading
Vince Lombardi Gives Social Media Marketing Advice [Quotes]
Did you know that you can learn social media lessons from Vince Lombardi?
Vince Lombardi is considered one of the greatest football coaches of all time. He won five NFL Championships including Super Bowls I and II during his time coaching the Green Bay Packers.
Here are 7 social media lessons from Vince Lombardi, a Super Bowl hero.
Marketing ChatGPT: Why It Is Not Ready For Primetime
Everybody is talking about Marketing ChatGPT!
Are you?
More importantly, do you know what Marketing ChatGPT is?
Don’t worry—As usual, we’ve got you covered!
Marketing ChatGPT is the latest form of conversational AI to help accomplish repetitive marketing functions. As a result, it frees your marketing employees to work on more creative and complex activities. Continue reading
