Content Marketing Sales: Why Great Content Is Not Enough
93% of B2B marketers are investing in content marketing to build their brands and produce leads according to Content Marketing Institute and MarketingProfs research.
Unfortunately only 42% of these marketers believe their content is effective. This is a problem because businesses invest money to generate sales. (Note: Although 90% of B2C marketers use content marketing, only 34% find it effective.) Continue reading
Visual Content: How To Attract The Attention You Deserve
Now that it’s ridiculously cheap and easy for anyone to take photographs and videos, marketers may overlook the fundamental power of quality visual content.
With over 350 million photos uploaded to Facebook on an average day (250 billion images uploaded to-date) it’s easy for your visual content to get lost in the social media content stream.
Assessing the results of interactive marketing campaigns
For some marketers, the mere mention of analytics instills them with fear. That’s why an interactive marketing analytical framework is needed. For, as you move from one marketing campaign to the next, you need a basis for assessing each campaign’s effectiveness in achieving their intended business goals in order to ensure continued success.
To help you understand how this works, this article provides a detailed conceptual approach for assessing an interactive marketing campaign’s effectiveness.
7 steps at the core of nearly every marketing initiative.
At the heart of almost any interactive marketing program are seven steps which aim to engage prospects and customers to develop a profitable relationship.
These steps provide a framework for planning an online campaign as well as for providing an in-depth creative brief.
5 P2P Content Marketing Tricks For Marketers [Examples]
Before connected devices or content marketing or social media or the Internet, there was person-to-person communications (aka P2P content).
Life is full of content. Most of it we don’t consider formal information.
While we don’t monitor or keep track of it, P2P content is important to us and to our lives. From a marketer’s perspective, it’s information and communications that are beyond our control. Continue reading
1Q Marketing Assessment: Social Media, Content & Mobile
At the end of the first quarter, evaluate your 2014 marketing and business trajectory regardless of whether you’re a B2C, B2B, Not-For-Profit (NFP) or small business (or solopreneur).
Then, adjust your second quarter plans to get 2014 on track to succeed before the budget and holiday season mania. (BTW—here’s a full year 111 point marketing checklist to provide additional help. While it’s dated 2012, the information is still relevant.) Continue reading