Interactive Content Basics Every Content Marketer Needs

The Ultimate Interactive Content Beginner’s Guide

Interactive Content BasicsTired of investing in expensive top quality content that merely yields lackluster marketing results?

Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.

That may be true. Continue reading

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20 Types of Conference Blog Post Content You Can Use

SMMW17 Conference Blog Content Ideas You Can Steal

Conference blog post contentNeed fresh blog post inspiration?

Don’t worry you’re not alone!

Most bloggers are constantly looking for new blog post ideas.

Add conference blog post content to your editorial calendar.

Conferences provide a bonanza of blog post ideas. Continue reading

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Don’t Tax Yourself – 99 Free Blog Titles

99 Non-Taxing Free Blog Titles

99 Free Blog TitlesFace it—blog post inspiration can be tough under normal circumstances.

When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Continue reading

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11 Actionable Blogging Tips to Make Content Findable

Is Your Blog An Easter Egg Hunt For Quality Content?

Easter Egg Hunt for Findable Blog ContentDo you make blog content findable?

Or do visitors think your blog is an Easter egg hunt for quality content? 

Unlike colorfully dyed eggs, your best blog content may lack the appropriate brilliance to shine through the information available across channels.

To make your blog content findable, dress it up so it stands out. Continue reading

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The 10 Plagues of Social Media

Have You Protected Your Business From Social Media Evils?

10 social media plaguesIs your business prepared for modern social media plagues?

Not sure what I’m talking about?

Social media can seriously harm your marketing and business like the biblical story of Moses and the 10 plagues in ancient Egypt.

In a world where most teens and adults have a smartphone, anyone can record and communicate issues in real time with audiences that extend beyond their inner circle of friends and family. Continue reading

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Winning at Social Customer Care – Book Interview

Heidi Cohen Interviews Dan Gingiss

New book: Winning at Social Customer Care:
How Top Brands Create Engaging Experiences on Social Media

Winning at Social Customer CareQ: What’s your best piece of advice for readers looking to improve their marketing?

“Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today than ever before.

Great customer service can be more valuable than any marketing, and poor customer service can destroy any PR. There’s nothing better than your customers marketing your company for you because they’ve had such a memorable experience!

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SMMW17: 3 Mind-blowing Take-aways You Can Implement

How To Change Your Social Media To Succeed In 2017

SMMW17 Heidi Cohen of Actionable Marketing GuideWondering what you missed at Social Media Marketing World 2017 (aka: SMMW17)?

Feel a pang of FOMO seeping into your consciousness?

Don’t panic!

Social media isn’t going away any time soon not that any of my smart readers would believe that! Continue reading

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Vlog Like a Boss – Book Interview

Heidi Cohen Interviews Amy Schmittauer

New book: Vlog Like a Boss; How to Kill It Online with Video Blogging

vlog like a bossQ: What’s your best piece of advice for readers looking to improve their marketing?

Instead of choosing marketing tactics aligned with your personality, base it on the personality of your audience. Many people avoid mediums like video marketing because they don’t want it to be “all about them” with their face on camera and having that vulnerable circumstance.

You should actually be thinking about the fact that your audience wants video experiences and the value you can share with them through video will grab their attention and increase your brand reach.

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Blogging Grit: Do You Have Enough To Succeed?

5 Tactics To Build Your Blogging Grit

Blogging Grit is a marathonDo you have the blogging grit to push your blog into your category’s top ranks?

Or do you have lingering doubts about your blog’s lack of ability?

Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Continue reading

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The Lead Machine – Book Interview

Heidi Cohen Interviews Rich Brooks

New book: The Lead Machine: The Small Business Guide to Digital Marketing

The Lead Machine

Q: What’s your best piece of advice for readers looking to improve their marketing?

Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone to all your marketing.

Too many businesses get seduced by social media. Not that tools like Facebook and SnapChat can’t be important marketing channels, but it’s difficult to drive traffic and sales from those channels unless you’re willing to spend money. Social media is great for networking and building trust, but if you want to make sales and grow your business, build your email list with qualified prospects and customers.

A great quote comes from Bryan Eisenberg: Social is for reach, but email is for revenue.
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