Are you aware of the power and growth of audio content?
I admit I wasn’t.
I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio.
But even President Obama has his favorite Spotify list! Continue reading
Q: What’s your best piece of advice for readers looking to improve their marketing?If you are trying to improve your marketing you have to continually test. From SEO to content marketing to paid ads, there is no one solution to grow a business. But through testing you can figure out what strategies work best and focus on them.
Think of marketing like throwing spaghetti on the wall. You have to see what sticks. But without testing the waters, you won’t know what you should be focusing on and what you shouldn’t be.
Marketing conference season is in full swing—Is your conference content?
For content marketers, conferences are amazing opportunities to create, distribute and consume content.
They’re laser-focused on a specific topic. Continue reading
Q: What’s your best piece of advice for readers looking to improve their marketing?Marketing is about delivering the right message to the right person, not the right persona group. The best strategies for the future involve building a content factory that allows you to create, manage, and most importantly, deliver personalized content. Any other improvements are just bandaids covering larger problems is just busy work.
Conferences like Content Marketing World are the ultimate in-person event content.
Presenters, attendees and sponsors must engage person-to-person (P2P).
Human-to-human (H2H—Hat tip: Bryan Kramer) interactions build relationships that continue to grow. Continue reading
As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?”
I’m also asked, ”What are the top marketing books should I recommend my boss or team read?”
Q: What’s your best piece of advice for readers looking to improve their marketing?Focus on marketing activities where you continually get paid over a long period of time. That is to say, focus on building digital assets that continue to drive you traffic and sales rather than looking for loop holes that last for a short period in time.
For example, focus on building up useful and helpful content rather than focusing on how to beat Google’s algorithm.
Continue reading
Marketing conference season kicks off next week with Content Marketing World.
These mega events are content marketing bonanzas.
Conferences provide a hotbed of content opportunities for the astute content creator.
They raise awareness around key industry topics. Examine the conference agenda to learn what’s hot and where the field is headed. Continue reading
Books are the ultimate long form content marketing. They’re educational information audiences actively seek.
No one knows this better than the Content Marketing World authors!
Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML.
Are your content marketing skills in shape?
Before you answer, realize this is back-to-school and post-vacation season. It’s when people get back to work and gym routines.
Even if you’re an experienced marketer, your content proficiency may be a bit out of practice after the summer. Or you may be looking to enhance your skills. Continue reading
